Role Description:
B2B SaaS Content Writer
SGP is looking for a B2B SaaS Content Writer who understands how to create content that drives visibility, authority, and pipeline and not just traffic.
You’ll work closely with marketing and product teams to create high-quality content across the funnel, including blogs, website pages, email sequences, SEO content, paid ad copy, and social media content. This role is ideal for someone who has experience writing for B2B SaaS companies and understands how enterprise buyers consume content.
Responsibilities
Write blogs, articles, pillar pages, case studies, eBooks, and whitepapers
Create website content for landing pages, solution pages, product pages, and industry pages
Write guest posts for third-party publications and industry websites
Write email sequence
Create short-form content for Google Ads, LinkedIn Ads, banners, CTAs, and campaigns
Write social media content primarily for LinkedIn and other B2B channels
Conduct keyword research and search intent analysis
Optimize content for SEO, readability, and conversions
Requirements
Minimum 5+ years of experience in B2B SaaS content writing is a must
Strong portfolio of SaaS blogs, website copy, email campaigns, and marketing content
Understanding of SEO fundamentals and keyword strategy
Preferred
Understanding of B2B demand generation and content funnels
Experience with LinkedIn content strategy and distribution
Understanding of content performance metrics and analytics
Pay: ₹1,500,000.00 - ₹3,000,000.00 per year
Work Location: In person
