Digital Marketing Specialist
About Iqtechway:
Iqtechway specializes in DevOps, OpenShift, Ansible, and other cloud technologies. We help professionals upskill and assist companies in hiring certified experts.
Key Responsibilities:
- Lead Generation & Campaigns:
- Develop and execute paid ad campaigns (Google Ads, LinkedIn, Facebook, Instagram).
- Generate high-quality leads for clients.
- Track and optimize cost per lead (CPL) and conversion rates.
- SEO & Website Management:
- Optimize website for SEO (on-page & off-page).
- Improve organic rankings and drive traffic through blogs & backlinks.
- Monitor website analytics and suggest improvements.
- Social Media & Branding:
- Manage and grow HawkStack’s presence on LinkedIn, Instagram, Facebook, and Twitter.
- Plan and execute content strategies, reels, and video marketing.
- Run engagement campaigns to boost brand awareness.
- Email & WhatsApp Marketing:
- Create and execute email marketing campaigns for Red Hat certification programs.
- Automate follow-ups and drip campaigns for lead nurturing.
- Use WhatsApp marketing to engage with potential learners.
- Performance Tracking & Reporting:
- Analyze digital marketing metrics and prepare weekly & monthly reports.
- Optimize campaigns based on ROI and lead quality.
Requirements:
- 1-3 years of experience in digital marketing, lead generation, and paid advertising.
- Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, and SEO.
- Experience with tools like Google Analytics, Meta Business Suite, and CRM software.
- Knowledge of content marketing, email automation, and social media growth.
- Ability to work in a target-driven environment and coordinate with sales teams.
Pay: ₹12,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Work Location: In person
