Job DescriptionFreelance Digital Marketing Specialist (SEO & Meta Ads)Position Title
Freelance Digital Marketing Specialist – SEO & Meta Ads
Location
India (Remote / Hybrid)
Engagement Type
Freelance / Contract-Based
About the Role
We are looking for a result-oriented and creative Freelance Digital Marketing Specialist with expertise in SEO, Meta Ads (Facebook & Instagram), and performance marketing to support our media, TV, digital advertising, and OTT/CTV business initiatives.
The ideal candidate should be capable of independently managing:
- SEO optimization
- Paid ad campaigns
- Lead generation
- Social media marketing
- Analytics & reporting
- Website traffic growth strategies
Key ResponsibilitiesSearch Engine Optimization (SEO)
- Perform on-page and off-page SEO optimization
- Conduct keyword research and competitor analysis
- Improve website rankings on Google and search engines
- Optimize website content, blogs, metadata, and landing pages
- Build backlink strategies and improve domain authority
- Monitor SEO performance and prepare monthly reports
Meta Ads Campaign Management
- Create and manage:
- Facebook Ads
- Instagram Ads
- Lead generation campaigns
- Brand awareness campaigns
- Video and engagement campaigns
- Optimize campaigns for:
- Reach
- Conversions
- Website traffic
- ROI/ROAS
- Setup and manage:
- Meta Pixel
- Conversion tracking
- Audience targeting & retargeting
Digital Marketing & Growth
- Plan and execute digital marketing campaigns
- Generate leads for media sales and advertising business
- Manage social media promotions and audience growth
- Coordinate with content and design teams
- Suggest innovative growth and engagement strategies
Required SkillsMust-Have Skills
- Strong SEO knowledge (technical + content SEO)
- Hands-on experience with Meta Ads Manager
- Google Analytics & Search Console
- Keyword research tools (SEMrush, Ahrefs, Ubersuggest, etc.)
- Social media campaign management
- Understanding of digital funnels and lead generation
Preferred Skills
- Google Ads experience
- LinkedIn Ads knowledge
- Email marketing & automation
- Canva/basic creative editing
- Experience with media, TV, OTT, or digital advertising industry
- Knowledge of CTV and programmatic advertising
Software & Platforms
Preferred familiarity with:
- Meta Business Suite
- Google Analytics
- Google Search Console
- SEMrush / Ahrefs
- Canva
- WordPress / CMS platforms
- ChatGPT & AI marketing tools
Deliverables
- SEO optimization reports
- Meta ad campaign setup & management
- Monthly performance reports
- Lead generation campaigns
- Social media growth strategy
- Website traffic improvement plans
Compensation
- Freelance / project-based compensation
- Monthly retainer or performance-based model
- Compensation based on experience and deliverables
Ideal Candidate
- Self-motivated and analytical
- Creative with strong communication skills
- Data-driven decision maker
- Able to work independently and meet deadlines
- Comfortable handling multiple campaigns simultaneously
Work Location & Availability
- India-based freelancers preferred
- Flexible work hours with occasional coordination for international projects
How to Apply
Please share:
- Resume/Profile
- SEO and Meta Ads portfolio/case studies
- Campaign screenshots or performance reports (if available)
- Expected monthly/project rates
- Availability timeline
Industry: Media, Digital Advertising, TV Broadcasting, OTT/CTV
Job Type: Freelance / Contract
Location: India
Experience Level: 2–5+ years preferred
Pay: ₹10,056.68 - ₹41,035.32 per month
Benefits:
Work Location: Remote
