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Job Description
Area Sales ManagerWe are looking for an experienced and result-driven Area Sales Manager to lead Area sales across the assigned territory. The role is responsible for driving business growth, strengthening distribution, leading a high-performing sales team, and ensuring excellent execution across retail markets.
The ideal candidate should have a strong background in FMCG, OTC, Consumer Healthcare, or Personal Care, along with proven experience in territory management and team leadership.
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Drive primary and secondary sales to achieve business objectives.
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Develop and execute territory business plans and sales strategies.
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Forecast monthly and quarterly sales and monitor business performance.
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Analyse market trends, competition, and identify growth opportunities.
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Resolve customer complaints and ensure superior customer service.
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Coordinate with Marketing, Supply Chain, Finance, HR, and other support functions to ensure seamless business operations.
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Develop and strengthen distributor networks across the territory.
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Ensure optimum stock availability and efficient inventory management.
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Monitor distributor performance, collections, and billing processes.
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Manage CFA operations to ensure smooth supply chain execution.
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Lead, coach, mentor, and develop Territory Sales Officers (TSOs), Territory Sales Incharges (TSIs), and Sales Officers (SOs).
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Conduct regular joint field visits to improve selling effectiveness and market execution.
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Drive product detailing, merchandising, visibility, and promotional excellence.
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Support recruitment, onboarding, and capability development of sales team members.
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Ensure timely reporting and adherence to company processes.
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Graduate (MBA/PGDBM preferred)
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6–10 years of sales experience in FMCG, OTC, Consumer Healthcare, or Personal Care.
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Proven experience in managing distributors, retail channels, and field sales teams.
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Strong understanding of primary & secondary sales, distribution management, and territory planning.
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Experience in leading large sales teams and delivering business growth.
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Territory & Area Sales Management
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Distributor & Channel Management
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Business Planning & Sales Forecasting
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People Leadership & Team Development
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Retail Execution & Merchandising
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Negotiation & Influencing Skills
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Problem Solving & Decision Making
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Stakeholder Management
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Market Intelligence & Competitive Analysis
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Customer Relationship Management
