Job Title: Performance Marketing Executive
Job Summary
We are looking for a results-driven Performance Marketing Executive with 2–4 years of experience in digital advertising and lead generation. The ideal candidate will be responsible for planning, executing, optimizing, and analyzing paid marketing campaigns across platforms such as Meta Ads and Google Ads. This role requires a strong analytical mindset, a data-driven approach, and the ability to collaborate with cross-functional teams to achieve business objectives.
Key Responsibilities
- Plan, execute, and manage paid digital marketing campaigns across Meta Ads and Google Ads platforms.
- Monitor campaign performance and optimize campaigns to maximize ROI and improve lead quality.
- Manage campaign budgets, monitor spend efficiency, and ensure optimal allocation of marketing resources.
- Conduct audience research, targeting, and segmentation to improve campaign effectiveness.
- Track key performance metrics, analyze campaign data, and identify opportunities for continuous improvement.
- Generate high-quality leads while maintaining cost-effective acquisition strategies.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Coordinate with the creative, content, and sales/business development teams to ensure campaign alignment and effective execution.
- Stay updated with the latest trends, platform updates, and best practices in digital marketing.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–4 years of hands-on experience in performance marketing or digital advertising.
- Proven experience managing Meta Ads and Google Ads campaigns.
- Strong understanding of campaign setup, optimization, audience targeting, bidding strategies, and conversion tracking.
- Experience in lead generation and conversion-focused marketing.
- Proficiency in campaign reporting, performance analysis, and data interpretation.
- Excellent analytical, communication, and problem-solving skills.
- Ability to work collaboratively with design, content, and business teams.
Key Skills
- Meta Ads Management
- Google Ads Management
- Campaign Optimization
- Budget Planning & Spend Tracking
- Lead Generation
- Conversion Rate Optimization (CRO)
- Performance Reporting & Data Analysis
- Audience Targeting & Segmentation
- Google Analytics (preferred)
- Microsoft Excel / Google Sheets
- Cross-functional Team Coordination
Preferred Skills
- Experience with Google Tag Manager and conversion tracking.
- Knowledge of CRM platforms and marketing automation tools.
- Familiarity with A/B testing and landing page optimization.
What We Offer
- Opportunity to work on high-impact digital campaigns.
- Collaborative and growth-oriented work environment.
- Learning and career advancement opportunities.
- Competitive salary and performance-based incentives.
Pay: ₹9,856.67 - ₹35,000.00 per month
Work Location: In person
