The Digital Buying - Group Head will be responsible for end-to-end execution of digital media campaigns, including campaign setup, optimization, vendor coordination, and performance tracking across platforms like Google, Meta, and programmatic ecosystems.
Campaign Execution:
Plan, set up, and manage campaigns across DV360, Google Ads, Meta Ads, Programmatic platforms, and Ad Servers (GAM)-
Media Buying & Trafficking:
Handle IO creation, deal setup (PMP/PG), creatives trafficking, and ensure timely campaign launches -
Optimization & Performance:
Monitor and optimize campaigns based on KPIs (CTR, CPC, CPA, ROAS, Viewability, VTR) -
Vendor & Publisher Management:
Coordinate with publishers and partners for inventory, pricing, and campaign delivery -
Reporting & Analysis:
Generate daily/weekly reports, analyze performance trends, and provide actionable insights -
Billing & Reconciliation:
Support financial tracking, billing validation, and discrepancy resolution -
Ad Operations & Compliance:
Ensure brand safety, tagging (pixels, floodlights), and campaign QA checks
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Hands-on experience in DV360 / Google Ads / Meta Ads / Programmatic buying
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Understanding of media metrics, attribution, and funnel performance
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Strong analytical skills (Excel; Power BI/SQL is a plus)
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Knowledge of ad serving, tracking, and tagging (GTM, Floodlights)
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Ability to manage multiple campaigns and tight timelines
