Role Overview
The Brand Communication Executive will own influencer marketing and external brand communications end-to-end. This role involves building and executing influencer strategies, managing creator partnerships, and coordinating closely with internal teams, sourcing, and external PR/marketing agencies.
Key Responsibilities
Influencer Marketing & Strategy
- Develop and execute influencer marketing strategies aligned with brand goals and target audience
- Identify relevant creators across platforms like Instagram, YouTube, and emerging channels
- Build a structured pipeline of influencers across nano, micro, and macro tiers
Influencer Onboarding & Relationship Management
- Reach out, negotiate, and onboard influencers for campaigns and long-term collaborations
- Act as the primary point of contact for influencer communication
- Build and maintain strong, long-term creator relationships.
Campaign Planning & Execution
- Own end-to-end execution of influencer campaigns—from brief to delivery
- Ensure influencers clearly understand deliverables, timelines, and brand guidelines
- Coordinate content timelines, approvals, and publishing schedules
Agency Coordination
- Build and manage strong relationships with PR agencies, marketing agencies, and external partners to drive consistent brand messaging
- Develop and maintain relationships with PR editors, media contacts, and publication networks to support brand visibility and coverage
Performance Tracking & Reporting
- Monitor campaign performance using key metrics (reach, engagement, CTR, conversions)
- Share regular reports and actionable insights to optimize campaigns
Trend & Market Awareness
- Stay updated on influencer trends, platform changes, and content formats
- Continuously bring new ideas for collaborations and campaigns
Key Skills & Competencies
- Strong communication and negotiation skills
- Deep understanding of social media and influencer ecosystem
- Creative thinking with a strong sense of brand storytelling
- Data-driven mindset with ability to analyze campaign performance
- Strong project management and organizational skills
- Ability to manage multiple campaigns simultaneously
- High ownership and attention to detail
Preferred Qualifications
- Bachelor’s degree in Marketing, Communication, or related field
- 1–4 years of experience in influencer marketing, brand communication, or similar roles
- Experience working with PR agencies, creators, or D2C brands is a plus
- Familiarity with influencer tools and analytics platforms
What We Offer
- End-to-end ownership of influencer and brand communication strategy
- Fast-paced, high-learning environment
- Opportunity to work closely with founders and core marketing team
- Creative freedom to experiment and build impactful campaigns
- Competitive compensation
About the Company
The Formularx is a science-led dermocosmetic brand built on skin barrier science, founded by scientists. We build high-efficacy, gentle skincare solutions trusted by dermatologists and designed for sensitive and problem-prone skin. Our focus is on creating high-impact, science-backed communication and building a brand that resonates with today’s consumers.
Location: Noida
Employment Type: Full-time
Job Types: Full-time, Permanent
Work Location: In person
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
