Experience Required: 2 - 3 Years
Location: Kundli, Sonipat, Haryana (On-site)
Job Type: Full-time
About Us:
We are a dynamic and fast-growing apparel brand specializing in high-quality menswear and streetwear, including shirts, denim, shorts, and cargo pants. We combine cutting-edge fashion with modern marketing, utilizing everything from aggressive e-commerce strategies to highly engaging, cinematic video campaigns. We are looking for an experienced and highly creative Digital Marketing Specialist to take our brand's online presence to the next level.
Key Responsibilities:
- E-commerce & Marketplace Management: Drive sales and optimize product listings on Amazon. Handle daily cataloging, keyword optimization, and inventory visibility.
- Performance Marketing: Plan, execute, and scale Meta Ads (Facebook/Instagram) and Google Ads campaigns. Continuously A/B test ad creatives and audiences to maximize ROI.
- Content & Campaign Strategy: Leverage our high-quality, AI-generated cinematic video assets to run compelling streetwear campaigns. Plan and execute a monthly social media calendar.
- Influencer & PR Outreach: Identify and collaborate with fashion influencers, micro-creators, and fashion pages to build brand awareness and reach new audiences.
- Analytics & Reporting: Track daily sales metrics, website traffic, and ad performance. Provide weekly data-driven reports on growth and customer acquisition costs (CAC).
- Retention Marketing: Set up and manage basic Email and WhatsApp/SMS marketing campaigns to drive repeat purchases from existing customers.
Requirements:
- 2 to 3 years of proven experience in Digital Marketing, strictly within the fashion, apparel, retail, or e-commerce sector.
- Hands-on experience managing and growing sales on Amazon Seller Central.
- Expertise in Facebook Business Manager, Google Ads, and e-commerce conversion tracking.
- A strong eye for fashion aesthetics, streetwear trends, and modern video marketing.
- Creative problem-solver with a strong understanding of consumer psychology in the fashion space.
- Must be located in or willing to commute daily to our Kundli office.
How to Apply:
Please submit your updated resume along with links to past ad campaigns you have managed or brands you have scaled.
Pay: ₹10,068.45 - ₹41,003.33 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
Work Location: In person
