We are looking for an experienced and creative Social Media Manager with 5+ years of proven experience in managing social media platforms, developing engaging content, and executing successful digital marketing campaigns.
The ideal candidate should have strong knowledge of social media trends, content strategy, audience engagement, analytics, and paid advertising. The candidate will be responsible for strengthening our brand presence and driving engagement, leads, and business growth through social media.
Key Responsibilities
- Develop and implement comprehensive social media strategies aligned with business and marketing goals.
- Manage and maintain social media platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
- Create, plan, and publish engaging content including posts, reels, stories, videos, carousels, and campaigns.
- Develop and manage a monthly social media content calendar.
- Coordinate with graphic designers, video editors, content writers, and other teams to produce high-quality content.
- Monitor social media trends, competitors, and industry developments to identify new content opportunities.
- Manage community engagement by responding to comments, messages, reviews, and enquiries professionally.
- Plan and execute social media campaigns to increase brand awareness, engagement, website traffic, and leads.
- Manage and optimize paid social media advertising campaigns and monitor campaign performance.
- Analyze social media insights and prepare regular performance reports with actionable recommendations.
- Track KPIs such as reach, impressions, engagement, follower growth, leads, conversions, and ROI.
- Collaborate with the marketing and sales teams to support business objectives.
- Maintain consistent brand voice, messaging, and visual identity across all social media channels.
- Identify influencers, creators, and potential collaboration opportunities.
- Stay updated with the latest social media algorithms, tools, trends, and best practices.
Required Skills & Qualifications
- 5+ years of professional experience in Social Media Management / Digital Marketing.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other social platforms.
- Proven experience in developing and executing social media strategies.
- Strong content creation and storytelling skills.
- Experience with Meta Ads Manager and social media advertising.
- Good understanding of social media analytics and performance metrics.
- Excellent written and verbal communication skills.
- Creative mindset with strong attention to detail.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Knowledge of social media scheduling and analytics tools.
- Strong understanding of current digital marketing and social media trends.
Preferred Skills
- Experience in travel, tourism, hospitality, or lifestyle brands is an advantage.
- Basic knowledge of Canva, Photoshop, or other creative tools.
- Experience in managing influencer marketing and collaborations.
- Knowledge of SEO and content marketing.
- Experience in creating short-form video/reel strategies.
- Strong photography/video content sense is an added advantage.
Key Performance Indicators (KPIs)
- Social media reach and engagement
- Follower growth
- Content performance
- Lead generation
- Website/social traffic
- Campaign ROI
- Conversion rate
- Community engagement
- Brand awareness and online visibility
What We’re Looking For
We are looking for someone who is creative, proactive, data-driven, trend-aware, and capable of independently managing the complete social media function while contributing innovative ideas for brand growth.
Pay: ₹20,000.00 - ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
