Eltro Cyberchrome Private Limited is looking for an experienced and results-oriented Performance Marketing Executive to plan, execute and optimise paid advertising campaigns through Meta Ads and Google Ads.
The primary responsibility is to generate genuine and qualified customer leads for the company’s software products, technology services and business solutions.
Generated leads will be transferred to the Business Development Executive for customer consultation, proposals and sales conversion. The Performance Marketing Executive must use feedback from the business-development team to continuously improve campaign targeting and lead quality.
This is a performance-marketing position, not an organic social-media posting role.
KEY RESPONSIBILITIES
- Plan and execute lead-generation campaigns through Meta Ads and Google Ads
- Research target customers, industries, locations, audiences and competitors
- Create campaign strategies, budgets and performance targets
- Manage Meta campaigns across Facebook and Instagram
- Manage Google Search, Display, remarketing and other suitable campaigns
- Conduct audience, keyword and competitor research
- Create custom, lookalike, remarketing and interest-based audiences
- Prepare advertising copy, headlines and calls to action
- Coordinate with designers for images, videos and other advertising creatives
- Coordinate with developers for landing pages, forms and conversion tracking
- Set up and maintain Meta Pixel, Google Analytics 4 and Google Tag Manager
- Configure lead, form, WhatsApp, call and website-conversion events
- Test all forms, links and tracking before campaign launch
- Monitor daily advertising budgets and prevent unnecessary expenditure
- Analyse CTR, CPC, CPM, CPL, conversion rate and lead quality
- Conduct audience, creative, keyword and landing-page tests
- Pause underperforming advertisements and recommend improvements
- Scale successful campaigns only after management approval
- Review search terms and maintain negative-keyword lists
- Identify fake, duplicate, irrelevant and low-quality leads
- Coordinate with the Business Development Executive regarding lead quality
- Track leads from advertisement to qualified opportunity and customer
- Prepare daily, weekly and monthly campaign reports
- Maintain campaign plans, budget records and optimisation history
- Protect advertising accounts, billing information and customer data
REQUIRED QUALIFICATIONS
- Minimum 1–2 years of hands-on performance-marketing experience
- Practical experience with Meta Ads Manager
- Practical experience with Google Ads
- Experience running lead-generation campaigns
- Understanding of campaign budgeting and optimisation
- Working knowledge of Meta Pixel and conversion events
- Working knowledge of Google Analytics 4
- Basic knowledge of Google Tag Manager
- Experience with keyword and audience research
- Understanding of CPL, CPC, CTR and conversion rate
- Ability to evaluate lead quality, not only lead volume
- Ability to prepare accurate campaign reports
- Good Microsoft Excel or Google Sheets skills
- Good English and Malayalam communication
- Strong analytical and problem-solving ability
- Ability to work independently and meet deadlines
PREFERRED SKILLS
- Experience generating leads for software or technology services
- Experience with B2B lead-generation campaigns
- Landing-page optimisation experience
- Familiarity with CRM and lead-management systems
- Meta or Google Ads certification
- Basic knowledge of Canva or other creative tools
- Experience coordinating with designers, developers and sales teams
WORK-FROM-HOME REQUIREMENTS
- Candidate should currently reside in Kerala
- Personal laptop or desktop computer
- Reliable high-speed internet connection
- Smartphone with an active mobile connection
- Quiet and professional working environment
- Availability Monday–Saturday, 9:00 AM–5:00 PM
- Ability to attend online meetings and screen-sharing sessions
- Prompt response during working hours
- Ability to handle company and customer data securely
Pay: ₹20,000.00 per month
Benefits:
Application Question(s):
- Are you comfortable with a fixed salary of ₹20,000 per month? Please answer Yes or No.
- How many years of hands-on Meta Ads Manager experience do you have?
- How many years of hands-on Google Ads experience do you have?
- What was the approximate monthly advertising budget you previously managed?
- Which campaigns have you personally handled: Meta lead ads, Google Search, Display, Performance Max or remarketing?
- Have you worked with Google Analytics 4 and Google Tag Manager? Please explain briefly.
- Have you configured Meta Pixel and website conversion events? Please answer Yes or No and mention the events configured.
- Are you willing to attend an online practical assessment and share your screen? Please answer Yes or No.
- What is your current location?
- What is your notice period or earliest joining date?
- What is your current or last drawn salary?
Language:
Work Location: Remote
