Job Summary:
Plan, build and implement personal branding programs for the executive leadership. On this role, you will work directly with the C-level in driving their personal branding across online and offline channels.
Primary Responsibilities:
Brand Strategy:
Collaborate directly with C-Level executives to define their unique value proposition, tone of voice, and long-term branding goals.
Content Creation:
Write high-quality thought leadership articles, LinkedIn posts, Twitter threads, newsletter drafts, and keynote speeches.
Ideation & Research:
Conduct regular sync sessions with the executive to extract real-world insights, ideas, and opinions, turning rough thoughts into polished, engaging content.
Digital Profile Management:
Optimize and maintain cohesive, high-impact profiles across professional platforms.
Community Engagement:
Manage daily online interactions, including responding to comments, engaging with industry peers, and fostering meaningful conversations to organically grow the audience.
PR & Media Relations:
Identify and pitch opportunities for media placements, podcast interviews, and keynote speaking engagements at industry events.
Performance Analytics:
Track profile growth, audience sentiment, and content engagement using social media analytics to continuously refine the branding strategy.
Process Enhancement & Automation:
Identify work fragments that are ripe for automation and agentic delegation, build the systems and continuously iterate for better outcomes.
Secondary Responsibilities:
Marketing Collaboration:
Partner with the in-house marketing team and agencies to align ongoing brand initiatives with C-level personal branding for better outcomes.
Qualification & Experience:
- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
- Minimum 3+ years of experience in Social Media Management, Personal Branding, Content Marketing, PR, or Growth Marketing.
- Exceptional content writing, storytelling, and communication skills.
- Strong understanding of LinkedIn, X (Twitter), and other professional social media platforms.
- Experience in executive branding, thought leadership, or reputation management is highly preferred.
- Strong analytical mindset with the ability to measure performance and optimize strategies based on insights.
Job Location : Vennala, Kochi
Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
