Job Title: Social Media Manager – B2C
Location: Bangalore
Experience: 3–4 Years
Industry Preference: Fashion / Lifestyle / Retail
Job Summary
Ethinos is looking for a strategic and creative Social Media Manager – B2C to lead social media strategy and execution for consumer-facing brands. The ideal candidate should have prior experience working with fashion, lifestyle, retail, or e-commerce brands and understand how to build engaging, culturally relevant, and high-performing social media campaigns.
The role requires someone who can lead a team, create social media strategies, drive campaigns, pitch ideas to clients, and manage end-to-end campaign execution.
Roles & Responsibilities
- Develop and lead end-to-end social media strategies for B2C brands aligned with business and marketing objectives.
- Manage and mentor a team of social media executives, creatives, copywriters, and other relevant team members.
- Conceptualize and execute integrated social media campaigns, including always-on content and moment marketing opportunities.
- Lead campaign ideation and brainstorming sessions, bringing fresh and culturally relevant ideas to the table.
- Create strategic presentations and pitch campaign ideas, social media strategies, and creative concepts to clients and brands.
- Work closely with creative teams to ensure high-quality execution across content formats, including static creatives, reels, videos, and campaigns.
- Stay updated with the latest fashion, lifestyle, pop culture, consumer behaviour, and social media trends.
- Oversee social media calendars and ensure content is aligned with brand tonality and objectives.
- Monitor campaign and platform performance, analyze insights, and recommend optimization opportunities.
- Manage client communication, presentations, feedback, and overall campaign delivery.
- Collaborate with influencers, production teams, and other internal stakeholders when required.
- Identify opportunities for brands to participate in trending conversations and cultural moments.
Required Skills & Qualifications
- 3–5 years of experience in Social Media Management, preferably in a digital marketing agency.
- Prior experience working with B2C fashion, lifestyle, retail, or e-commerce brands is highly preferred.
- Experience working with brands similar to Myntra, Max Fashion, Reliance Trends, AJIO, Nykaa, H&M, or other consumer-focused brands will be an advantage.
- Proven experience in creating social media strategies and leading integrated campaigns.
- Experience managing and mentoring a team.
- Strong ability to pitch ideas, strategies, and campaigns to clients and stakeholders.
- Excellent understanding of social media platforms, content formats, consumer behaviour, and emerging trends.
- Strong creative thinking and ability to translate brand objectives into impactful campaigns.
- Excellent communication, presentation, and client management skills.
- Ability to manage multiple brands, campaigns, and deadlines in a fast-paced agency environment.
Application Question(s):
- Current CTC?
- Expected CTC?
- Notice Period?
Work Location: In person
