Articulate market trends, demand drivers, customer needs, industry trends, and competitive landscape
Conduct market segmentation exercises to develop market segment-specific strategies
Conduct competitive analysis and benchmarking
Define segment–specific value propositions that beat the competition
Design go to market strategy, inclusive of channel strategy and partnerships
Manage the product lifecycle, by actively promoting or exiting products
Work cross functionally to shape sales and marketing strategies and goals, in line with financial goals. Build consensus on specific tasks.
Be the opportunity champion for PAC projects
Product launch preparation activities (Ready-Set-Go)
Pricing support: Portfolio Management: Book Pricing, Quotes
Support the development of 5-year strategic growth plan, market analysis, competitive analysis, industry trends and market penetration of product lines.
Be a leader in solving conflicts and finding resolution to challenges impacting customer experience
Enable sales to promote product line via training and the development of collateral materials that help articulate the value proposition.
Manage special pricing requests.
Provide demand forecast inputs to S&OP.
Attend customer meetings in support of winning new business