KRA1
Accountability: Sales collection, C form collection & Ugai management
Monitoring & reviewing company & freight outstanding
Reviewing the ageing of debtors on a daily basis
Collections of cheques, DD from customers
Coordination with DIC for ensuring collections in time
Development & periodic review of critical ugai indicators
Collection of all the C forms from the parties
Ensure that the C forms are in proper format with all supporting and are dispatched to plant in time
To involve in Stock plans with DIC and give detailed forecast to ensure achieving 90% accuracy in I2 plan.
KRA2
Achieving sales targets
Achieving sales targets of white cement & new products
Ensure frontline implementation of zonal marketing plan
Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area
Review the classification of stockiest / retailers & direct users according to their lifting & other specified parameters
Performing systematic market visit schedule activities
Building rapport with all the customers
Ensure collation of orders & feeding the same in e-commerce site on web
Approval of credit note after checking all the details
To fill in Daily Activity Report & call cycle entries
Attentively listen to customers problems/issues & apprise the same to area head/state head
Attending to quality, pricing problems of the retailers/ stockiest & direct customers
KRA3
Gathering market feedback
Provide the feedback & need for appointing new dealers/ stockiest in unrepresented areas or the areas which are not fully penetrated.
Providing feedback on weak pockets of sales areas & the reasons thereof
Closely interact with retailers/retailers staff/ stockiest to get the first hand market feedback & submitting the same to area head/state head
Make available the information on competitors promotion activities to area head/state head
Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same
KRA4
Promoting products & applications
To conduct retailers meet and coordinate with CASC personnel for imparting training to retailers on new products & technical aspects of products
To involve CASC team in sales plan and give detailed requirements of Sampling/ Painter Meets/ Counter Meets for the month. Participate in events along with CASC and convert the activity into business.
Ensuring proper utilization of budget for promotional activities
To ensure implementation of promotional schemes in retail channel & submit the first hand report of the schemes effectiveness
Collection of tokens, issuals of credit notes for implementing the scheme
Timely distribution of sales promotional material
Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there
To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business
Distribution of gifts & other promotional material to customers in time
KRA5
Initial complaint handling
Reporting Complaints and background to CASC officer. To visit and facilitate CASC personnel to resolve.