Job Title:
Assistant Manager – Public Relations (PR)
Company:
Marcom Avenue
Experience:
2–4 Years
Location:
Gurugram, Haryana
Employment Type:
Full-Time
About the Role
Marcom Avenue is looking for a proactive and results-driven Assistant Manager – Public Relations to strengthen our clients' brand presence through strategic media relations and impactful communication. The ideal candidate should have experience in managing PR campaigns, building relationships with media professionals, and ensuring consistent brand visibility across multiple platforms.
Key Responsibilities
- Develop and execute PR strategies aligned with client objectives.
- Build and maintain strong relationships with journalists, editors, influencers, and media houses.
- Draft and distribute press releases, media pitches, articles, and other communication materials.
- Secure media coverage across print, digital, television, radio, and online publications.
- Coordinate media interviews, press conferences, product launches, and client events.
- Monitor media coverage and prepare detailed coverage reports and campaign performance analyses.
- Manage multiple client accounts while ensuring timely delivery of PR activities.
- Collaborate with internal teams including Social Media, Content, Creative, and Client Servicing for integrated campaigns.
- Handle crisis communication and reputation management when required.
- Stay updated with industry trends, media opportunities, and competitor activities.
- Mentor and guide junior PR executives while ensuring high-quality deliverables.
- Present campaign ideas, media plans, and performance reports to clients.
Required Skills & Qualifications
- Bachelor's or Master's degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.
- 2–4 years of experience in Public Relations, preferably in a PR or marketing agency.
- Strong media network with journalists and industry influencers.
- Excellent written and verbal communication skills.
- Proven experience in media pitching and securing quality coverage.
- Strong client management and stakeholder communication skills.
- Ability to manage multiple projects in a fast-paced environment.
- Excellent organizational, presentation, and interpersonal skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and media monitoring tools is preferred.
Preferred Qualifications
- Prior experience working with agency clients across diverse industries.
- Experience in event management and influencer collaborations.
- Understanding of digital PR, online reputation management, and social media integration.
What We Offer
- Opportunity to work with leading national and international brands.
- Dynamic, collaborative, and growth-oriented work environment.
- Exposure to high-impact PR campaigns and media relations.
- Career growth and continuous learning opportunities.
- Competitive salary and performance-based incentives.
Pay: ₹45,000.00 - ₹55,000.00 per month
Work Location: In person
