About the Role
We are looking for a creative, strategic, and result-oriented *Social Media Head* to lead and manage Brain Boosters' social media presence across relevant platforms. The ideal candidate should be capable of developing engaging content strategies, managing campaigns, analyzing performance, and driving brand awareness, audience growth, and engagement.
Key Responsibilities
Social Media Strategy
* Develop and execute monthly and weekly social media strategies.
* Plan content calendars aligned with company goals and campaigns.
* Identify relevant trends, topics, hashtags, and content opportunities.
* Build strategies to increase reach, engagement, followers, and brand visibility.
Content Management
* Plan and coordinate *Reels, videos, carousels, posts, stories, and other social media content*.
* Write or coordinate captions, hooks, CTAs, and social media copy.
* Work closely with designers, video editors, and other teams to ensure timely content delivery.
* Maintain consistency in brand voice, messaging, and visual identity.
* Ensure content is relevant to the target audience and platform.
Platform Management
* Manage the company's social media platforms, including *Instagram, LinkedIn, Facebook, YouTube, and other relevant channels*.
* Schedule and publish content according to the content calendar.
* Monitor comments, messages, mentions, and audience interactions.
* Build and maintain an active online community.
Growth & Engagement
* Develop initiatives to improve follower growth and audience engagement.
* Monitor competitor activities and industry trends.
* Identify opportunities for organic growth and collaboration.
* Support webinar, campaign, product, and brand awareness promotions.
Analytics & Reporting
* Track key metrics such as:
* Reach
* Impressions
* Engagement rate
* Follower growth
* Video views
* Leads generated
* Profile visits
* Content performance
* Analyze weekly and monthly performance.
* Identify high-performing and low-performing content.
* Provide actionable recommendations based on data.
* Prepare and submit regular social media performance reports.
Team Coordination
* Coordinate with the Digital Marketing, Business Development, HR, Design, and Video Editing teams.
* Assign and follow up on content-related tasks where required.
* Ensure campaigns and content are delivered within deadlines.
* Participate in meetings and contribute ideas for brand and marketing initiatives.
Required Skills
* Strong knowledge of social media platforms and their algorithms.
* Excellent content planning and communication skills.
* Strong understanding of social media analytics and performance metrics.
* Knowledge of current social media trends.
* Creative thinking and strong storytelling ability.
* Good copywriting and caption-writing skills.
* Strong organizational and time-management skills.
* Ability to work with multiple teams and meet deadlines.
* Data-driven approach to social media growth.
Preferred Skills
* Basic understanding of paid social media campaigns.
* Experience in EdTech, Technology, Education, SaaS, or a startup environment.
* Experience managing a growing brand's social media presence.
Key Performance Indicators (KPIs)
The Social Media Manager will be evaluated based on:
* Follower growth
* Reach and impressions
* Engagement rate
* Reel/video views and watch time
* Content consistency and timely publishing
* Lead generation through social media
* Campaign performance
* Community engagement
* Quality and accuracy of reporting
* Achievement of monthly and quarterly social media targets
Ideal Candidate
The ideal candidate is creative, proactive, analytical, and highly accountable, with the ability to turn business objectives into effective social media strategies and measurable results.
Pay: ₹11,360.23 - ₹33,201.25 per month
Work Location: In person
