Company: APPWRK IT Solutions
Location: Mohali / Delhi
Work Mode: Work From Office
Experience: 9+ Years
APPWRK IT Solutions is looking for a Marketing Head / Manager – GTM & Automation who can combine strategic thinking with hands-on execution. This role is focused on building and scaling Go-To-Market (GTM) strategies powered by automation, driving predictable demand, and contributing directly to revenue growth.
The ideal candidate understands modern B2B marketing, automation-led growth, and has experience in positioning IT services companies in competitive markets.
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Design and execute end-to-end GTM strategies for services, solutions, and target industries
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Define ICPs, buyer personas, messaging, and channel strategy
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Identify new growth opportunities across geographies and verticals
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Build and manage automation workflows using tools like n8n, Clay, Zapier, HubSpot, etc.
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Automate lead generation, enrichment, outreach, nurturing, and reporting
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Continuously optimize workflows for scale, efficiency, and conversion
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Drive inbound and outbound demand generation campaigns
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Leverage LinkedIn, cold outreach, email automation, SEO, paid campaigns, and content
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Build predictable pipelines through experimentation and iteration
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Work closely with Sales/BD teams to ensure marketing-to-revenue alignment
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Own funnel metrics: MQLs, SQLs, pipeline, CAC, ROI
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Improve lead quality and conversion rates across the funnel
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Position APPWRK IT Solutions as a strong player in the IT services ecosystem
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Craft compelling narratives, value propositions, and differentiation strategies
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Lead content strategy (case studies, landing pages, outbound scripts, thought leadership)
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Run rapid growth experiments across channels and campaigns
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Collaborate with internal teams and external vendors
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Build and lead a performance-driven marketing function (if applicable)
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6+ years of experience in B2B marketing / demand generation / growth marketing (preferably IT services or SaaS)
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Strong hands-on experience with GTM strategy and execution
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Proven expertise in marketing automation tools (n8n, Clay, Zapier, HubSpot, etc.)
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Experience building automated outbound and inbound funnels
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Strong understanding of lead generation, enrichment, and outreach systems
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Ability to connect marketing efforts directly to revenue outcomes
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Analytical mindset with experience in tracking and optimizing KPIs
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Excellent communication and strategic thinking skills
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A builder mindset — someone who can create systems from scratch
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A tech-savvy marketer who understands automation deeply
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Someone who can merge GTM strategy with execution using tools
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A professional who thrives in a fast-paced, experiment-driven environment
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Own and build the GTM & automation engine from the ground up
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High-impact role directly influencing revenue growth
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Opportunity to work on cutting-edge automation-led marketing systems
