Senior Manager / Associate Director - Branding
Company: Upstox
Location: Mumbai, Bangalore
Work arrangement: 5 days in the office
Upstox is building the future of investing — simple, powerful, and accessible to everyone. As one of India’s fastest-growing fintech platforms, Upstox is backed by leading global investors, including Mr. Ratan Tata and Tiger Global. Our mission is to enable wealth creation for every Indian, serving millions of users ranging from first-time investors to experienced traders. We operate at speed, with purpose, and in an environment that values impact, ownership, and innovation.
This is a mid senior role for a strategic brand builder and storyteller with a strong analytical mindset. You will own and execute full-funnel marketing initiatives, and drive measurable business outcomes in a digital-first, consumer technology environment.
If you know how to build a brand people trust, spend media dollars with intent, and turn a market moment into a campaign, this role is for you.
- Brand Strategy & Positioning: Define, refine, and reinfoirce Upstox’s brand positioning, voice, and messaging across all touchpoints, establishing a clear, differentiated point of view.
- Brand Storytelling: Work with founders and define the brand narrative end to end - craft the stories that build trust and affinity with millions of Indian investors and traders.
- Integrated Campaigns: Conceptualize and execute integrated 360° marketing campaigns (ATL, digital, and organic), balancing creativity with performance.
- Performance & ROI: Track campaign effectiveness and optimize marketing investment, ensuring strong ROI through data-driven decision-making.
- Media Investment: Own media planning and spending with a mindful, ROI-first approach - ensuring every rupee is deployed with intent and measurable impact.
- Go-to-Market Leadership: Lead go-to-market strategy for new product and feature launches, from positioning and messaging through to execution.
- Brand Growth Ownership: Own brand health and growth metrics — awareness, consideration, and share of mind — translating insight into action.
- Cross-Functional Collaboration: Partner closely with Product, Growth, Design, and leadership stakeholders to embed the brand across every customer touchpoint.
- Team Leadership: Build, mentor, and lead a high-performing brand marketing team.
- A seasoned marketing professional with 8 - 12 years of experience, including 3 - 5 years leading brand or growth strategies at a senior level.
- Demonstrated success in establishing or expanding a consumer-facing brand, with a focus on tech-driven, digital-first, or fintech landscapes..
- Deep mastery of full-funnel marketing strategies, spanning ATL and digital media, coupled with a rigorous, hands-on approach to media investment.
- A compelling brand storyteller who excels at crafting narratives that drive impact, whether in a high-level boardroom or on a public billboard.
- Sharp analytical capabilities, with a proven knack for converting complex consumer insights and market data into strategic brand actions.
- Thrives in agile, high-velocity settings, demonstrating extreme ownership and accountability in a fast-scaling corporate landscape.
- Possesses a decisive bias for action and the leadership presence to influence leadership stakeholders and collaborative cross-functional partners.
- An MBA degree or comparable professional background is highly valued.
- Opportunity to own and shape the brand narrative of one of India’s most dynamic fintech companies.
- Significant influence across brand, product marketing, and communications strategy.
- Direct impact on millions of customers and the future of investing in India.
- A culture that values creativity, agility, and leadership ownership.
By applying for this position, you acknowledge that you have reviewed our Prospective Employee Privacy Notice, which outlines how Upstox collects, uses, and protects your Personal Information ("PI"). I accept Upstox's Prospective Employee Privacy Notice.
Upstox is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other characteristics.
