We are looking for an Account Manager who can manage client relationships, understand campaign performance and work closely with internal teams to drive growth for mobile app clients.
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Own day-to-day relationships with assigned clients and act as the primary point of contact.
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Understand client business objectives, growth targets, budgets and performance KPIs.
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Build and maintain strong, long-term client relationships.
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Conduct regular performance discussions and business reviews with clients.
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Proactively communicate campaign performance, challenges, opportunities, and recommended actions.
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Identify opportunities to expand existing accounts and increase client value.
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Manage and coordinate user acquisition campaigns for mobile applications across performance marketing channels.
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Work closely with media buying teams to plan, launch, monitor, and optimize campaigns.
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Develop a strong understanding of metrics such as CPI, CPA, ROAS, LTV, retention, CAC, CTR, conversion rate, and revenue.
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Monitor campaign performance and identify opportunities for optimization and scaling.
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Work with clients and internal teams on campaign budgets, targets, forecasts, and growth plans.
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Understand attribution and measurement platforms such as AppsFlyer, Adjust, Branch, Singular, or similar platforms.
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Analyze campaign and cohort-level performance to identify trends and actionable insights.
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Prepare and present regular campaign performance reports and business reviews.
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Translate campaign data into clear business insights and recommendations.
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Track performance against agreed targets and KPIs.
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Investigate performance fluctuations and coordinate with internal teams to resolve issues.
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Use data to identify opportunities across channels, geographies, audiences, creatives, and campaign strategies.
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Work closely with media buying, operations, analytics, technology, and finance teams.
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Ensure campaigns, tracking, reporting, and billing are executed accurately and on time.
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Clearly communicate client requirements and ensure timely delivery of commitments.
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Contribute to improving account management processes and reporting frameworks.
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2 - 5 years of experience in digital or performance marketing, with relevant experience in app marketing.
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Prior experience managing mobile app acquisition campaigns or app marketing accounts.
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Strong understanding of user acquisition and performance marketing.
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Hands-on familiarity with mobile attribution and measurement platforms such as AppsFlyer, Adjust, Branch or Singular.
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Good understanding of app marketing metrics and campaign performance.
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Ability to interpret campaign data and convert insights into actionable recommendations.
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Excellent client communication and presentation skills.
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Strong Excel and Google Sheets skills.
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Ability to manage multiple accounts, priorities, and stakeholders simultaneously.
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Commercial mindset with an understanding of budgets, revenue, margins and account growth.
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Experience managing international or multi-geography campaigns.
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Understanding of iOS and Android attribution, SKAN, deep linking, retargeting and re-engagement.
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Exposure to programmatic advertising, DSPs, affiliate marketing or OEM campaigns.
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Experience in upselling, cross-selling, and growing existing accounts.
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Existing relationships with app advertisers, agencies, or digital marketing teams.
