U&I is building out its digital marketing engine — paid ads, SEO, content distribution, and campaign measurement — and we're hiring
the person who'll run it day-to-day. Working with strategic direction from leadership, your job is to take that direction and execute,
relentlessly. Set up the campaigns. Hit publish. Optimise based on the data. Fix what broke. Report back. Then do it again, better. This
one's for the executors and the operators — the people who like holding all the pieces and making sure nothing falls.
Responsibilities:
Google Ads-
Set up, run, and optimise paid campaigns across Google Search, Display, YouTube, and LinkedIn.
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Manage budgets, track performance, and keep testing to find what works.
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Know when to scale a campaign and when to kill one that isn't pulling its weight.
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SEO
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Execute on U&I's SEO roadmap — keyword targeting, on-page work, content optimisation, and technical fixes.
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Partner closely with our content team to make sure everything we publish is built to rank.
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Be comfortable with the standard SEO toolkit and know your way around a site audit.
3. Content Distribution
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Our content team creates the content. Your job is to get it in front of the right people.
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Build and run a channel-specific plan — what goes on LinkedIn vs Instagram vs mailers vs the website, with cadence and goals for
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each.
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Repurpose content across formats — a podcast becomes a LinkedIn carousel, a carousel becomes a reel, a reel becomes a mailer
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snippet.
4. Campaign Tracking and Measurement
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Set up and maintain the measurement spine — UTMs, dashboards, attribution — so we actually know which channel drove what.
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When campaigns run across multiple channels, own the calendar, keep every channel singing the same tune, and tell us what
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moved the needle once it's done.
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Turn data into clean, decision-ready reports.
Must Haves:
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Hands-on experience running Google Ads — you've actually managed live campaigns and budgets
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Working knowledge of SEO — on-page, content, and technical basics
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Comfort with web analytics, UTMs, and reporting dashboards
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Channel-specific thinking — you understand that LinkedIn, Instagram, email, and the website each need their own treatment
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Copy sensibility — you can write a hook, a subject line, and a caption that don't sound robotic
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Strong execution muscle — you finish what you start, on time, and you sweat the details
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Willingness to get into the weeds — this is a doing role, not an advisory one
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Self-starter energy (at U&I, we chase goals, not people)
Good to Have:
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Experience with Airtable, N8N, or similar low-code workflow tools
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LinkedIn Ads experience beyond organic
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Design or video taste — you don't have to be a designer, but knowing good from bad helps when you brief one
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Experience with nonprofit or purpose-driven brands
