ROLE OVERVIEW
As the Social Media Manager at Owlwebs, you'll own the end-to-end social media strategy and execution for multiple client accounts. From content planning and publishing to community engagement and performance analysis, you'll ensure every brand maintains a consistent, engaging, and growth-focused online presence while collaborating closely with designers, content writers, and performance marketers.
KEY RESPONSIBILITIES
- Develop monthly social media strategies and content calendars for multiple clients
- Plan, schedule, and publish content across Instagram, Facebook, LinkedIn, X (Twitter), and other relevant platforms
- Collaborate with designers, video editors, and copywriters to produce engaging content
- Write compelling captions and optimise content for reach and engagement
- Monitor comments, messages, and online communities while maintaining brand voice
- Track KPIs including reach, engagement, follower growth, impressions, and conversions
- Analyse campaign performance and prepare monthly client reports with actionable insights
- Stay updated with social media trends, platform updates, and viral content opportunities
- Coordinate with the Performance Marketing team for paid social campaigns
- Manage multiple client accounts while ensuring timely delivery of all content
REQUIRED SKILLS & QUALIFICATIONS
- 2–5 years of experience managing social media for brands or agencies
- Strong understanding of Instagram, Facebook, LinkedIn, X, Threads, and emerging platforms
- Experience with scheduling tools such as Meta Business Suite, Buffer, Hootsuite, Later, or similar
- Excellent copywriting and communication skills
- Strong understanding of content strategy, audience behaviour, and social media algorithms
- Ability to interpret analytics and optimise strategies based on performance
- Experience managing multiple brands simultaneously
- Strong organisational skills with attention to detail
GOOD TO HAVE
- Experience with Canva, Adobe Creative Suite, or Figma
- Basic knowledge of Meta Ads and boosting campaigns
- Experience with influencer collaborations and UGC campaigns
- Understanding of SEO and content marketing principles
- Familiarity with AI tools such as ChatGPT, Claude, or Canva AI
WHAT WE OFFER
- Competitive salary based on experience and skills
- Opportunity to work with brands across diverse industries
- Collaborative and creative work environment
- Ownership of client accounts and strategic initiatives
- Clear growth path to Senior Social Media Manager / Digital Marketing Lead
Pay: ₹14,538.43 - ₹35,000.00 per month
Work Location: In person
