Develop and execute field sales activities to achieve assigned sales targets.
Identify and acquire new customers, retailers, dealers, distributors, wholesalers, and
business partners.
Promote and create awareness of the company's new FMCG products and brand in the
market.
Develop new markets and expand the company's customer base within the assigned
territory.
Conduct regular market visits and identify new business opportunities.
Build and maintain strong relationships with retailers, distributors, wholesalers, and other
channel partners.
Introduce products to potential customers and communicate product features, benefits,
pricing, and promotional offers effectively.
Support the launch and market development of new products/brands.
Monitor competitor activities, pricing, promotions, and market trends.
Collect market feedback and provide regular updates to the management team.
Ensure proper product availability, visibility, and placement at retail outlets.
Generate and follow up on customer orders.
Coordinate with internal teams regarding order processing, dispatch, and delivery.
Follow up with customers and channel partners regarding payments and outstanding
collections, where required.
Maintain accurate daily and weekly reports covering customer visits, sales, orders, and
market development activities.
Work towards achieving monthly and quarterly sales targets.
Participate in promotional campaigns, product launches, exhibitions, and other sales and
marketing activities.
Travel extensively within the assigned territory as required.
Required Qualifications & Experience
Bachelor's degree in Business Administration, Marketing, Commerce, or a related field is
preferred.
2–5 years of relevant experience in FMCG Sales / Field Sales.
Strong understanding of FMCG sales, distribution, and retail markets.
Experience in new product launches and market development will be an added
advantage.
Good knowledge of dealer, distributor, retailer, and wholesale networks.
Strong communication, negotiation, and interpersonal skills.
Ability to identify new business opportunities and convert them into sales.
Target-oriented and self-motivated.
Good reporting, follow-up, and relationship-management skills.
Willingness to travel extensively for field sales activities.
Two-wheeler and a valid driving licence preferred.
Strong experience in FMCG field sales.
Experience in food products or related FMCG categories.
Good knowledge of the local retail and distribution market.
Experience handling retailers, distributors, dealers, and wholesalers.
Proven experience in market development and new customer acquisition.
Experience in promoting or launching new products/brands.
Strong sales and negotiation skills.
A proactive, target-driven, and entrepreneurial approach.
Ability to work independently and achieve assigned sales targets.
Key Performance Indicators (KPIs)
Achievement of monthly and quarterly sales targets.
New customer and retailer acquisition.
Distributor and dealer development.
New market and territory development.
Product placement and market penetration.
New product/brand promotion and sales growth.
Customer relationship management and retention.
Order generation and follow-up.
Market coverage and customer visits.
Timely submission of sales and market reports.
Pay: ₹10,819.57 - ₹31,192.20 per month
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
