About CompanyBlurbpoint Media is a growth-focused digital marketing agency recognized globally for its expertise in SEO, PPC, SEM, and Social Media Marketing. As a Google Premier Partner agency, Blurbpoint has helped thousands of businesses worldwide scale their online presence through ROI-driven digital marketing strategies.With 15+ years in the industry, 6,000+ global clients, and a team of certified digital marketing professionals, Blurbpoint specializes in delivering customized, data-driven campaigns across multiple industries including eCommerce, healthcare, legal, real estate, and local businessesAbout the RoleBlurbpoint Media is looking for a highly experienced, performance-focused, and ROI-driven Facebook Media Buyer to join our growing Performance Marketing team.The ideal candidate should possess strong hands-on experience in managing and scaling campaigns within the following USA-focused verticals:
- Insurance
- Debt Relief
- Home Improvement
This role requires expertise in handling high-budget Meta campaigns, optimizing for CPL, CPA, and ROAS, while maintaining strong lead quality and compliance standards.We are seeking a data-driven professional who understands aggressive campaign scaling strategies, audience targeting, funnel optimization, and performance marketing in highly competitive industries.Key Responsibilities
- Plan, launch, manage, optimize, and scale Facebook/Meta advertising campaigns across:
- Insurance
- Debt Relief
- Home Improvement
- Manage and optimize campaigns targeting USA-based audiences with strict CPL and CPA goals.
- Conduct audience research, competitor analysis, and campaign strategy planning to improve performance and scalability.
- Build and optimize campaign structures using:
- Broad Targeting
- Lookalike Audiences
- Retargeting Strategies
- Interest-Based Targeting
- Collaborate with internal creative and landing page teams to improve conversion rates and campaign efficiency.
- Monitor and optimize campaign performance daily, including:
- Budgets
- Bidding Strategies
- Placements
- Creatives
- Ad Copies
- Perform continuous A/B testing to improve:
- CTR
- CPL
- ROAS
- Lead Quality
- Track and analyze campaign performance using:
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- CRM & Tracking Tools
- Ensure campaigns comply with Meta advertising policies, especially within restricted verticals such as Insurance and Debt.
- Generate detailed performance reports and actionable insights to support campaign scaling and optimization.
Required Qualifications (Must-Have)
- Minimum 3+ years of hands-on experience in Facebook/Meta Media Buying.
- Proven experience running and scaling campaigns in:
- Insurance
- Debt Relief
- Home Improvement
- Must have experience working exclusively with USA-based clients and campaigns.
- Strong experience managing large advertising budgets and scaling profitable campaigns.
- In-depth understanding of:
- CPL Optimization
- Lead Generation Funnels
- Conversion Tracking
- Pixel & Conversion API (CAPI) Setup
- Proficiency in:
- Meta Ads Manager
- GA4
- GTM
- Conversion APIs
- Ability to independently manage multiple client accounts simultaneously.
- Strong analytical, reporting, and performance optimization skills.
- Comfortable working in EST-aligned time zones.
Preferred Skills
- Experience with TikTok Ads and/or Google Ads is an added advantage.
- Familiarity with:
- Lead Validation Systems
- CRM Integrations
- Funnel Tracking Tools
- Understanding of Affiliate Marketing and compliance-driven advertising.
- Knowledge of Landing Page Optimization and Funnel Strategy Development.
Pay: ₹50,000.00 - ₹80,000.00 per month
Benefits:
- Leave encashment
- Provident Fund
Work Location: In person
