SEO & Performance Marketing Specialist
Company: UVSoft Solutions Pvt. Ltd.
Salary: ₹20,000 – ₹35,000 per month
Experience: 3+ years
Job Type: Full-time
Work Location: In-person
Shift: Day Shift
About UVSoft Solutions
UVSoft Solutions Pvt. Ltd. is a growing IT and Digital Marketing company specializing in Website Development, SEO, Google Ads, Meta Ads, Social Media Marketing, and Web Solutions.
We work with businesses across India and international markets, helping them generate traffic, leads, and revenue through result-driven digital marketing strategies.
We are looking for an experienced SEO & Performance Marketing Specialist who can independently manage client campaigns, develop effective digital strategies, communicate confidently with clients, and focus on measurable business results.
Key Responsibilities SEO
- Develop and execute comprehensive SEO strategies for multiple clients.
- Perform detailed SEO audits and identify technical and content-related opportunities.
- Conduct keyword research based on search intent, competition, and business objectives.
- Manage On-Page, Off-Page, Technical, and Local SEO.
- Develop monthly SEO roadmaps and growth strategies.
- Monitor keyword rankings, organic traffic, leads, and conversions.
- Optimize websites for Core Web Vitals, technical performance, and user experience.
- Manage and optimize Google Business Profiles for Local SEO.
- Conduct competitor analysis and identify new growth opportunities.
- Prepare monthly performance reports and present insights to clients.
- Stay updated with Google algorithm updates and evolving SEO best practices.
Google Ads / PPC
- Plan, create, manage, and optimize Google Ads campaigns.
- Work with Search, Display, Remarketing, and other relevant campaign types.
- Conduct keyword research and build effective campaign structures.
- Write and optimize ad copy based on campaign objectives.
- Monitor CTR, CPC, conversions, CPA, ROAS, and overall campaign performance.
- Manage budgets and continuously optimize campaigns for better ROI.
- Identify opportunities for improving lead generation and conversion rates.
- Set up and monitor conversion tracking with Google Analytics and Google Tag Manager.
Meta Ads
- Create and manage Facebook & Instagram advertising campaigns.
- Develop audience targeting and campaign strategies.
- Test different creatives, audiences, ad copies, and campaign objectives.
- Monitor CPL, CTR, CPC, conversions, and overall campaign performance.
- Optimize campaigns based on performance data.
- Coordinate with designers/content teams to develop effective ad creatives.
- Identify opportunities to improve lead generation and return on ad spend.
Client Management & Strategy
- Communicate directly with clients regarding campaign performance and strategy.
- Explain SEO and paid advertising recommendations in a clear and professional manner.
- Take ownership of assigned client accounts and deliver projects independently.
- Coordinate with content writers, developers, designers, and other team members.
- Create actionable strategies focused on traffic, leads, conversions, and business growth.
Required Skills
- 3+ years of hands-on experience in SEO and Digital Marketing.
- Strong understanding of:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Google Ads / PPC
- Meta Ads
- Keyword Research
- Competitor Analysis
- Conversion Optimization
- Experience with:
- Google Search Console
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Ads
- Meta Ads Manager
- Ahrefs / SEMrush
- Screaming Frog
- WordPress
- Basic understanding of HTML and CSS.
- Strong analytical and problem-solving skills.
- Excellent communication and client-handling skills.
- Ability to work independently and manage multiple projects.
- Ability to understand campaign data and turn it into actionable strategies.
Preferred Qualifications
- Experience working in a Digital Marketing Agency.
- Experience handling Indian and international clients.
- Experience managing Google Ads and Meta Ads budgets.
- Understanding of lead-generation campaigns and conversion tracking.
- Knowledge of CRO (Conversion Rate Optimization).
- Understanding of AI-powered search, including Google AI Overviews and AI search platforms.
- Experience with landing page optimization is a plus.
What We're Looking For
We are not looking for someone who only completes assigned SEO tasks.
We want someone who can:
- Think strategically.
- Take ownership of client accounts.
- Analyze data and make informed decisions.
- Communicate confidently with clients.
- Solve marketing problems independently.
- Manage both organic and paid marketing campaigns.
- Focus on generating real business results, leads, and conversions.
Salary & Benefits
- ₹20,000 – ₹35,000 per month, depending on experience and skills.
- Day Shift.
- Paid sick time.
- Friendly and professional working environment.
- Career growth opportunities.
- Performance-based salary increments.
- Opportunity to work with Indian and international clients.
- Opportunity to gain hands-on experience across SEO, Google Ads, Meta Ads, and Performance Marketing.
Why Join UVSoft Solutions?
At UVSoft Solutions, you won't be limited to performing routine SEO tasks. You'll have the opportunity to work across SEO, Google Ads, Meta Ads, analytics, conversion optimization, and digital growth strategy.
If you are someone who enjoys analyzing data, developing strategies, managing campaigns, and seeing measurable results, we'd love to hear from you.
Apply now and become part of UVSoft Solutions Pvt. Ltd.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
Work Location: In person
