Job Description (JD) – Content CreatorPosition Title
Content Creator
Department
Marketing & Branding
Reporting To
Branding Manager / Marketing Head
Location
Nagpur, Maharashtra
Industry
Pipes, Fittings, Water Tanks, Plumbing Solutions & Building Materials Manufacturing
Position Summary
We are looking for a highly creative and result-oriented Content Creator who can conceptualize, create, edit, and publish engaging content across digital platforms. The ideal candidate should be skilled in creating videos, reels, graphics, product shoots, factory shoots, customer testimonials, educational content, and social media campaigns that enhance brand visibility, customer engagement, and lead generation.
The Content Creator will play a key role in strengthening the company's digital presence by producing high-quality content that showcases products, manufacturing capabilities, dealer networks, customer success stories, and industry expertise.
Key ResponsibilitiesContent Planning & Strategy
- Develop monthly and quarterly content calendars.
- Research industry trends, competitor activities, and customer interests.
- Generate creative content ideas aligned with business objectives.
- Plan campaigns around product launches, exhibitions, dealer meets, and promotional activities.
- Coordinate with sales, marketing, and product teams to identify content opportunities.
Video Content Creation
- Shoot and produce high-quality videos and reels for:
- Product demonstrations
- Installation guides
- Factory tours
- Manufacturing processes
- Customer testimonials
- Dealer interviews
- Employee stories
- Corporate events
- Trade exhibitions
- Create engaging short-form content for Instagram, Facebook, YouTube Shorts, and LinkedIn.
- Ensure professional framing, lighting, and audio quality.
Photography & Visual Content
- Conduct product photography and lifestyle shoots.
- Capture factory operations, machinery, and production processes.
- Create visual content for:
- Social media
- Website
- Catalogs
- Brochures
- Advertisements
- Presentations
Content Editing & Design
- Edit videos using professional software.
- Create motion graphics and animations.
- Design social media creatives and marketing materials.
- Add subtitles, transitions, effects, and branding elements.
- Maintain brand consistency across all content.
Social Media Management
- Publish content across social media platforms.
- Monitor engagement metrics and audience feedback.
- Respond to basic audience interactions when required.
- Optimize content for maximum reach and engagement.
- Stay updated on platform algorithms and trends.
Website & SEO Content
- Create SEO-friendly blogs and articles.
- Develop FAQs, product descriptions, and case studies.
- Update website content regularly.
- Improve organic search visibility through content marketing.
Corporate Branding Support
- Cover company events and dealer meets.
- Create content for ATL and BTL campaigns.
- Support branding initiatives through creative storytelling.
- Assist in employer branding and recruitment campaigns.
Key Deliverables (Monthly KPIs)Video Content
- 20–30 Reels/Short Videos
- 4–8 Long-form Videos
Social Media
- 25–30 Creative Posts
- Daily Story Updates
Website
- 4–8 SEO Blogs
- Product Page Updates
Photography
- 2 Product Shoots
- 2 Factory/Corporate Shoots
Lead Generation
- Content campaigns supporting sales and dealer acquisition initiatives.
Required SkillsTechnical Skills
- Video Shooting
- DSLR/Mirrorless Camera Handling
- Mobile Videography
- Photography
- Video Editing
- Motion Graphics
- Graphic Designing
- Social Media Management
- Copywriting
- SEO Content Writing
Software Knowledge
- Adobe Premiere Pro
- Adobe After Effects
- Adobe Photoshop
- Adobe Illustrator
- Canva
- CapCut
- Lightroom
- Meta Business Suite
- Google Analytics
Qualifications
- Bachelor's Degree in Marketing, Mass Communication, Journalism, Design, Multimedia, or related field.
- Certification in Video Editing, Graphic Design, or Digital Marketing preferred.
ExperienceJunior Content Creator
Content Creator
Senior Content Creator
Experience in manufacturing, building materials, pipes, plumbing, construction, infrastructure, or industrial products will be preferred.
Competencies Required
- Creativity and Innovation
- Storytelling Ability
- Attention to Detail
- Visual Aesthetics
- Communication Skills
- Time Management
- Project Management
- Trend Awareness
- Brand Understanding
- Self-Motivation
Performance Evaluation Parameters (KRA)KRAWeightageContent Quality25%Engagement Growth20%Video Production Output15%Brand Consistency10%Lead Generation Support10%Campaign Execution10%Innovation & Creativity10%Preferred Candidate Profile for Ganesh Gouri Industries
- Strong experience in creating content for manufacturing, plumbing, construction, or infrastructure brands.
- Comfortable working in factory environments and outdoor locations.
- Ability to travel across dealer networks, project sites, and exhibitions.
- Skilled in creating viral reels, educational product content, and brand storytelling.
- Able to independently shoot, edit, and publish content with minimal supervision.
- Portfolio showcasing successful social media growth and content campaigns is mandatory.
Pay: ₹12,000.00 - ₹25,000.00 per month
Work Location: In person
