About the Role
We are looking for an experienced and result-oriented Digital Marketing Manager to lead and execute end-to-end digital marketing strategies. The ideal candidate should have strong expertise in performance marketing, lead generation, brand building, SEO/SEM, social media campaigns, and marketing analytics. The candidate will be responsible for driving online visibility, customer acquisition, and revenue growth through effective digital initiatives.
Key Responsibilities Digital Strategy & Planning
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Plan and execute multi-channel campaigns across Google, Meta, LinkedIn, YouTube, Instagram and other digital platforms.
- Drive brand awareness, lead generation, and customer engagement initiatives.
Performance Marketing
- Manage paid marketing campaigns including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and display campaigns.
- Optimize campaign performance based on ROI, CPL, CAC, and conversion metrics.
- Monitor budgets and ensure maximum return on ad spend (ROAS).
SEO & Website Management
- Lead SEO strategies including on-page, off-page, technical SEO, and keyword optimization.
- Improve website traffic, ranking, and user experience.
- Coordinate with developers and content teams for website updates and landing page optimization.
Content & Social Media Marketing
- Oversee content marketing strategies including blogs, email marketing, creatives, and video campaigns.
- Manage company social media presence and engagement across platforms.
- Ensure consistent brand communication and digital presence.
Analytics & Reporting
- Track campaign performance using Google Analytics, Search Console, CRM tools, and marketing dashboards.
- Generate weekly/monthly MIS reports and provide actionable insights.
- Analyze market trends, competitors, and customer behavior.
Team Management
- Lead and mentor the digital marketing team, agencies, and external vendors.
- Collaborate with sales, product, and design teams for campaign execution.
- Ensure timely delivery of campaigns and marketing activities.
Required Skills
- Strong expertise in Google Ads, Meta Ads, LinkedIn Campaigns, and SEO.
- Hands-on experience with Google Analytics, Tag Manager, Search Console, and CRM tools.
- Knowledge of lead generation, funnel optimization, and marketing automation.
- Excellent understanding of digital trends, audience targeting, and campaign optimization.
- Strong analytical, communication, and leadership skills.
- Experience in handling high-budget campaigns and performance-driven marketing.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- MBA in Marketing is preferred.
- Certifications in Google Ads, Meta Blueprint, HubSpot, or SEO tools will be an added advantage.
Experience Required
- 7 to 12 years of experience in Digital Marketing.
- Proven experience in managing end-to-end digital campaigns and marketing teams.
- Experience in Healthcare, Wellness, EdTech, IT, E-commerce, or Service Industry is preferred.
Key Performance Indicators (KPIs)
- Lead Generation & Conversion Rate
- Website Traffic Growth
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- SEO Ranking & Organic Traffic
- Social Media Engagement & Brand Reach
What We Offer
- Competitive salary
- Career growth opportunities
- Dynamic and collaborative work environment
- Opportunity to work on high-impact digital campaigns
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
- Provident Fund
Work Location: In person
