❖ Understanding client business and requirements. Formulating strategies and road map for
successful delivery of PPC campaigns.
❖ Direct responsibility of campaign planning and implementation, budget management,
performance review, optimization and analysis for all assigned SEM Accounts
❖ Set up Goals, Funnels, Ecommerce tracking in Google Analytics. Analyze campaign
performance.
❖ Reporting: generating reports to analyze account performance and reporting the same to the
clients on a weekly and monthly basis.
❖ Developing recommendations based on Analytics to drive decision making across various
spectrums of online marketing
❖ Client Communication: Regular client communication through mail and phone calls to ensure
client satisfaction and retention.
❖ Identifying new channels of traffic growth across mobile and desktop
❖ Staying on top of current search engine news, trends and Pay Per Click practices
❖ Working closely with SEO & Social Media teams to ensure knowledge sharing and
co-optimization
What You Need:
❖ 5+ years of experience in PPC Advertising.
❖ Good communication skills – MUST be able to write effective ad copies.
❖ Strong leadership skills – experience managing a team of 2-5 PPC executives.
❖ Experience in Online Marketing for e-commerce portals.
❖ Must be very good with numbers and possess excellent MS Excel Skills.
❖ Experience in UTM Tagging, Google Analytics.
❖ Should have managed big budget SEM campaigns in the past and preferably should have had
some exposure to SEO, Re-marketing, Social Advertising to be able to draw out possible
synergies across mediums.
❖ Experience running CPA based campaigns is a plus.
❖ Experience with Email Marketing is a plus.
