Job Requirements
Job Description: Marketing –Watches SMART
Job Details:
Be a brand custodian, taking care of communication that serves both strategic and operational objectives of the Watches- SMART business. This includes creative development for campaigns, driving awareness and consideration for Titan and Fastrack SMART, building digital and social campaigns to deliver impact on both brand and business metrics.
To build and execute digital, social, and influencer marketing initiatives for Titan SMART and Fastrack SMART that strengthen brand positioning, drive category and brand awareness, and support business targets.
Process Contributions
Brand Positioning & Campaign Management
- Support development of brand positioning and campaign themes for Titan Smart and Fastrack Smart in line with business strategy
- Manage end-to-end execution of campaigns, coordinating with agencies and internal teams
- Analyze campaign feedback and effectiveness, and recommend action
Digital & Social Media Planning
- Provide inputs into the annual digital & social media plan based on brand and category priorities; execute with monthly plans
- Manage the social media content calendar and campaign plans for Titan Smart and Fastrack Smart pages with agency partners
- Set metrics for community growth, engagement and overall metrics with course-correct based on performance
Creative & Content Alignment
- Write creative briefs for campaigns, ensuring clarity on brand, platform, and audience requirements
- Evaluate creative developed by agencies for design quality, brand fit, and platform suitability (social, ecommerce, retail)
- Coordinate visual asset creation across formats and channels
Stakeholder & Vendor Management
- Manage relationships with digital, creative, and influencer agencies to ensure execution as per statement of work
- Coordinate with internal stakeholders (channel, design, ecommerce) for aligned execution
Work Experience
Education: MBA preferred (Marketing)
Relevant Experience: 4–5 years in brand marketing / brand communication, product marketing, digital marketing, social media, or experience with a digital / creative agency. ABMs with a PG degree / diploma in Marketing can also apply
Behavioral Skills
- Business Savviness
- Ability to nurture relationships
- Ability to influence for impact
- Accountability
- Curious
- Passionate
- Strong sense of design and aesthetics
- Strong interest in industry developments in the domains of marketing, advertising, digital marketing and social media, and ability to adapt the same in brand work
Knowledge
- Digital & social media marketing planning process
- Creative brief writing and evaluation
- Influencer marketing landscape and management
- Familiarity with AI tools for content and creative production
- Working Knowledge of digital, creative, and media campaign process
