We are looking for a Paid Media Analyst to manage and optimize digital advertising campaigns across Google and Meta platforms. The role involves end-to-end campaign execution, performance tracking, optimization, and reporting, along with hands-on experience in GTM and GA4 to drive ROI and achieve business goals.
Responsibilities
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Manage the day-to-day campaign activities including the campaign setups, performance review, daily optimization, reporting & analysis
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100% ownership of day-to-day campaign execution & reporting in a timely manner
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Must have a thorough understanding of GTM & GA4 implementation & troubleshooting
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identify and execute optimization recommendations to increase campaign ROI ensuring week-on-week target achievement
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Assist with campaign technical implementation and support troubleshooting.
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Create campaign reports
Skills Required
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Paid Media Analyst with relevant experience of at least 2 years (Google & FB)
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Skills in managing and manipulating data in Excel/Sheets.
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Knowledge of overall digital marketing and ecosystem
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Ability to ensure ownership & take responsibility
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Ability to understand the target audience and plan campaigns accordingly
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Able to drive inferences based on data
Qualification :
Bachelor’s degree in BBA, Bcom
Minimum 2+ years of relevant experience as a Paid Media Analyst / Performance Marketing Executive
