Job Description
The SEM Manager is accountable for successfully managing paid search campaigns for enterprise-level clients. This team member works under the direction of the Director, Paid Search and in coordination with a variety of cross-functional team members.
Responsibilities:
Plan, develop, and implement SEM strategies.
Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimise copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimisation
Research and analyse competitor advertising links
Requirements:
Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools
Experience with website analytics tools (e.g, Google Analytics, GTM, NetInsight, Omniture, WebTrends, Etc) Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Past experience in the education industry is preferable.
Pay: ₹15,000.00 - ₹70,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
Work Location: In person
