Role: Marketing Lead
Location: Bhopal
Experience Required: Min 6 Years
Role Summary:
We are looking for an experienced Marketing Lead who can independently own and drive the full spectrum of marketing for a fast-growing, niche-sector business. The person will be responsible for brand presence, digital growth, lead generation, content, events, and B2B marketing across both our verticals.
The ideal candidate is a self-starter who can think strategically and execute operationally, understands the difference between B2B and consumer marketing, and is comfortable creating marketing in a technical, high-involvement sector. Experience in construction, infrastructure, real estate, or manufacturing is a strong advantage.
Key Responsibilities:
1.Digital Marketing & Performance:
-Plan and manage paid digital campaigns across Meta (Facebook/Instagram) and otherrelevant platforms
-Own the agency relationship — briefing, creative review, performance tracking, andbudget decisions
-Analyse campaign data (CPL, CPR, ROAS) and continuously optimise for lead quality and cost efficiency
-Drive paid and organic lead generation strategies in alignment with sales targets
2. Social Media & Organic Growth
-Own content planning, scheduling, and publishing across Instagram, LinkedIn, and YouTube
-Drive consistent organic growth in reach, views, followers, and audience engagement
-Develop platform-specific content strategies suited to our B2B and technical audience Monitor social analytics and iterate based on performance data
3. Content & Thought Leadership
-Lead end-to-end marketing for the Precast Business Summit and other events — including campaign planning, registrations, and post-event follow-up
-Manage pre-event hype campaigns, WhatsApp outreach sequences, and email marketing -Coordinate event collateral, on-ground branding, and delegate communications
-_ Support business development and sales in converting event leads into pipeline_
4. Events & Summits
-Lead end-to-end marketing for the Precast Business Summit and other events — including campaign planning, registrations, and post-event follow-up
-Manage pre-event hype campaigns, WhatsApp outreach sequences, and email marketing -Coordinate event collateral, on-ground branding, and delegate communications -Support business development and sales in converting event leads into pipeline
5. PR & Promotions
-Identify and pursue PR opportunities — industry publications, press coverage, podcast features, and speaking engagements
-Build relationships with relevant media, industry associations, and external platforms -Manage external communications including announcements, credentials, and company milestones
Skills & Competencies
-Strong working knowledge of Meta Ads Manager, Google Analytics, and social media scheduling tools
-Hands-on experience with CRM and marketing automation tools — GHL, Wati, Zoho, or equivalent
-Excellent copywriting and content skills — able to write for B2B audiences in a technical sector
-Ability to brief and manage creative/design resources and agency partners effectively -Strong project management skills — able to run multiple campaigns and work streams simultaneously
-High ownership mindset, reliable, and able to work with minimal supervision in a lean founding team
Pay: ₹50,000.00 - ₹80,000.00 per month
Work Location: In person
