Job Title: Meta Ads Executive
Location: Mohali, Punjab (On-site – Sector 74 & 83)
Employment Type: Full-Time
About the Company
Offshore Marketers is a results-driven digital marketing agency specializing in performance marketing and data-driven growth strategies. The organization focuses on scaling brands through high-impact paid campaigns and measurable outcomes.
Job Overview
We are seeking a highly skilled Meta Ads Executive with strong expertise in Facebook and Instagram advertising. The ideal candidate will be responsible for planning, executing, and optimizing high-performing campaigns, with a focus on driving measurable business results through data-driven strategies.
Key Responsibilities:
Campaign Strategy & Execution
- Plan, execute, and scale Facebook and Instagram Ads campaigns aligned with business objectives.
- Design and manage full-funnel campaigns (awareness, consideration, conversion).
Audience Targeting & Optimization
- Develop and optimize custom audiences, lookalike audiences, and retargeting strategies.
- Continuously monitor and improve performance metrics such as CTR, CPC, CPA, CPL, and ROAS.
Creative & Testing Strategy
- Collaborate with design and content teams to develop high-converting creatives and ad copies.
- Conduct A/B testing across creatives, audiences, placements, and bidding strategies.
Analytics & Performance Tracking
- Implement and manage Meta Pixel, Conversion API, and event tracking.
- Analyze campaign performance and provide actionable insights for optimization.
Budget & Reporting
- Manage and optimize ad budgets to maximize ROI and cost efficiency.
- Prepare detailed performance reports highlighting insights, trends, and scaling opportunities.
Continuous Improvement
- Stay updated with Meta Ads policies, algorithm changes, and industry best practices.
Required Qualifications & Skills
- Bachelor’s degree in Marketing, Business, Advertising, or a related field.
- 1–3 years of hands-on experience managing Meta Ads (Facebook & Instagram).
- Strong understanding of performance marketing and digital advertising funnels.
- Proficiency in Meta Ads Manager and campaign optimization techniques.
- Experience with conversion tracking tools (Meta Pixel, Conversion API).
- Strong analytical and data interpretation skills.
- Effective communication and reporting abilities.
Preferred Qualifications
- Meta Blueprint Certification.
- Experience with email marketing tools and strategies.
Key Competencies
- Analytical thinking and data-driven decision-making
- Creativity and strategic mindset
- Attention to detail
- Adaptability to platform changes
- Time management and multitasking ability
What We Offer
- Collaborative and performance-driven work environment
- Opportunities for continuous learning and career growth
- Exposure to diverse industries and large-scale campaigns
Job Types: Full-time, Permanent, Fresher
Pay: ₹9,315.26 - ₹30,037.65 per month
Application Question(s):
- Total years of experience in Meta Ads
- Which types of Meta campaigns have you managed?
☐ Awareness
☐ Traffic
☐ Lead Generation
☐ Conversions (Sales)
☐ App Installs
- Rate your proficiency in Meta Ads Manager (1–10):
- Do you have hands-on experience with:
Meta Pixel setup? (Yes/No)
Conversion API? (Yes/No)
Event tracking? (Yes/No)
- Describe your approach to building a high-performing Meta Ads campaign.
- How do you structure a full-funnel campaign (awareness to conversion)?
- How do you manage multiple campaigns and budgets simultaneously?
- Have you worked with other ad platforms (Google Ads, LinkedIn Ads, etc.)?
- Current Salary
- Expected Salary
Work Location: In person
