Job Summary
We are looking for a creative, analytical, and result-oriented Social Media Executive who also has hands-on experience in SEO. The ideal candidate will be responsible for managing social media platforms, creating engaging content, improving organic search rankings through on-page and off-page SEO, and contributing to the company's overall digital marketing strategy.
Key Responsibilities
Social Media Management
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Plan, create, and publish engaging content across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and other platforms.
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Develop monthly social media content calendars.
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Create captions, hashtags, and post descriptions.
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Coordinate with graphic designers and video editors for creatives and reels.
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Schedule posts using Meta Business Suite or other scheduling tools.
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Monitor comments, messages, and community engagement.
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Increase followers, engagement, and brand awareness organically.
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Execute paid social media campaigns (Meta Ads, LinkedIn Ads, etc.).
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Analyze campaign performance and prepare monthly reports.
Search Engine Optimization (SEO)
On-Page SEO
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Perform keyword research using SEO tools.
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Optimize title tags, meta descriptions, headers, URLs, and image alt tags.
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Improve website content based on target keywords.
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Create SEO-friendly landing pages and blog content.
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Optimize internal linking structure.
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Improve page loading speed and Core Web Vitals.
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Implement schema markup where applicable.
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Monitor website indexing and crawl issues.
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Perform regular website SEO audits.
Off-Page SEO
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Build high-quality backlinks through ethical link-building techniques.
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Submit websites to relevant business directories.
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Perform guest blogging and outreach activities.
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Create and manage local citations.
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Optimize Google Business Profile.
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Monitor backlink profile and remove toxic backlinks.
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Develop backlink strategies to improve domain authority.
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Perform competitor backlink analysis.
Technical SEO
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Monitor Google Search Console for indexing and coverage issues.
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Configure and monitor XML sitemaps and robots.txt.
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Identify and fix broken links.
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Improve website performance and mobile usability.
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Coordinate with the development team for SEO implementations.
Content Marketing
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Write SEO-optimized blogs and website content.
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Create engaging content for social media campaigns.
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Research trending topics and industry news.
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Repurpose blogs into social media posts, carousels, and videos.
Google Business Profile (GMB)
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Manage Google Business Profile listings.
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Publish regular posts and updates.
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Respond to customer reviews professionally.
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Monitor insights and improve local SEO performance.
Analytics & Reporting
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Track website performance using Google Analytics (GA4).
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Monitor keyword rankings using SEO tools.
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Analyze user behavior and website traffic.
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Prepare weekly and monthly performance reports.
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Track social media engagement and ROI.
Required Skills
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Strong understanding of Facebook, Instagram, LinkedIn, X, and YouTube.
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Experience with On-Page SEO and Off-Page SEO.
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Knowledge of Technical SEO.
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Familiarity with Google Search Console.
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Experience with Google Analytics (GA4).
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Knowledge of Google Tag Manager (GTM).
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Understanding of Google Business Profile (GMB) optimization.
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Experience with keyword research tools.
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Strong content writing skills.
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Excellent communication and analytical skills.
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Ability to manage multiple projects and meet deadlines.
Preferred Tools
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Google Analytics (GA4)
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Google Search Console
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Google Tag Manager
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Meta Business Suite
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Google Keyword Planner
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Ahrefs / SEMrush / Ubersuggest
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Screaming Frog SEO Spider
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Canva
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Microsoft Excel / Google Sheets
Qualifications
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Bachelor's degree in Marketing, Business, Communications, or a related field.
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1–3 years of experience in Social Media Marketing and SEO.
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Digital Marketing certifications are an added advantage.
Please Contact - Ravi - 7032645550
