Job Description – Digital Marketing Executive / Manager (4–5 Years Experience)
Position Title-Digital Marketing Executive
Department-Retail Marketing
Location-Gopalan Group,Richmond Road, Bengaluru
Experience Required
4–5 Years in Digital Marketing, Social Media Marketing or Performance Marketing
Role Overview
The Digital Marketing Executive / Manager will be responsible for planning, executing, and
optimizing digital marketing campaigns for Gopalan Malls and other business verticals. The
role requires driving awareness, engagement, customer acquisition, and footfall through
strategic use of digital platforms, social media channels, performance marketing, influencer
collaborations, and customer engagement tools.
Key Responsibilities
Digital Marketing & Campaign Management
Plan and execute end-to-end digital marketing campaigns for mall events,
promotions, activations, festivals, and brand initiatives.
Develop digital strategies to ensure campaigns reach the right target audience and
generate maximum engagement.
Create and manage monthly digital marketing calendars aligned with business
objectives.
Monitor campaign performance and optimize strategies to improve ROI.
Social Media Management
Manage and grow all social media platforms including Instagram, Facebook,
YouTube, LinkedIn, X (Twitter), and emerging platforms.
Create engaging content, reels, stories, videos, and promotional posts.
Coordinate with designers, videographers, and agencies to produce high-quality
digital content.
Monitor audience interactions and ensure timely responses to customer queries and
feedback.
Performance Marketing
Execute and manage paid advertising campaigns across Meta, Google, YouTube, and
other digital platforms.
Optimize ad spends, targeting, and audience segmentation to maximize reach and
conversions.
Track campaign performance through analytics and reporting tools.
Customer Acquisition & Footfall Generation
Develop innovative digital initiatives to increase mall footfall and customer
participation in events and promotions.
Utilize CRM tools, WhatsApp marketing, SMS marketing, email campaigns, and other
customer outreach platforms.
Create strategies to improve customer retention and repeat visits.
Influencer & Partnership Marketing
Identify and collaborate with influencers, content creators, media partners, and
digital communities.
Execute influencer campaigns to amplify brand visibility and event promotions.
Track and measure influencer campaign performance.
Website & SEO Management
Ensure website content remains updated and optimized.
Implement SEO best practices to improve online visibility and search rankings.
Work closely with development teams to improve website performance and user
experience.
Analytics & Reporting
Track KPIs including reach, engagement, impressions, lead generation, website
traffic, and footfall impact.
Prepare weekly and monthly performance reports with actionable insights.
Present campaign results and recommendations to management.
Pay: ₹50,545.76 - ₹65,193.97 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
- Internet reimbursement
- Provident Fund
Work Location: In person
