Job Title: Social Media Strategy Manager
Location: Hyderabad, India
Reporting To: Senior Director & Head of Marketing
About the Role
TechBlocks is hiring a strategic social media strategy lead/manager to own its LinkedIn-first social media presence and help turn social into a stronger business lever. This is not a posting-only role. We are looking for someone who can understand our business, offerings, GTM priorities, ICPs, and campaign themes, then build and run a social strategy that supports brand visibility, trust, engagement, and pipeline growth. Organic social is the core focus, with collaboration with performance marketing where relevant.
The ideal candidate can translate complex services, solutions, leadership inputs, analyst and event insights, and market themes into sharp, business-relevant social content with minimal handholding after the initial ramp-up. This role is best suited for someone who thinks like a marketer and strategist, not just a channel executor.
Core Responsibilities
-
Own TechBlocks LinkedIn-first social media strategy and execution, aligned to ICPs, verticals, funnel stages, business priorities, campaigns, and thought leadership themes.
-
Build and run the monthly social plan and content calendar, including identifying content gaps, narrative opportunities, and priority themes that support brand visibility, trust, engagement, and pipeline growth.
-
Develop narrative direction for social content by translating TechBlocks’ services, solutions, leadership inputs, analyst insights, event takeaways, and campaign priorities into strong content and clear briefs for content and design support.
-
Support leadership content planning and help shape thought leadership opportunities, while keeping the main focus on strengthening TechBlocks company social presence.
-
Partner with performance marketing, content, and design teams to ensure social is integrated with broader marketing initiatives and contributes to business outcomes such as website clicks, attributed leads, influenced pipeline, executive visibility, and campaign amplification.
Secondary Responsibilities
-
Support employee advocacy initiatives on social media
-
Support TechBlocks channel content selectively
-
Coordinate video-led social extensions such as YouTube/Vimeo where relevant
-
Support event, analyst, and partnership amplification as needed via social channels
-
Maintain light oversight of listing and review platform hygiene where relevant
Candidate Profile
We are looking for someone with strong business thinking, strategic ownership, and the ability to connect social media activity to real business impact. This person should be able to think by persona, industry, funnel stage, campaign theme, and business priority, and should be comfortable recommending what TechBlocks should promote, what it should not promote, and why. Experience in complex services storytelling is preferred over high-volume brand social alone.
Required Experience
-
9+ years of relevant experience in social media, thought leadership, content strategy, or brand-to-demand content roles
-
Strong experience in B2B technology, IT services, digital engineering, or similar enterprise environments
-
Proven ability to handle complex services storytelling
-
Strong understanding of enterprise B2B buying behavior and how social supports demand generation
-
Strong writing, editorial judgment, and content strategy skills
-
Experience working cross-functionally with content, design, marketing, and leadership stakeholders
Preferred Experience
-
Experience writing around AI-native transformation, retail, energy and utilities, GCC, cloud, data, platform engineering, and event or analyst-led themes
-
Experience supporting executive thought leadership
-
Experience using social insights and performance data to refine narrative direction
About TechBlocks
TechBlocks is a global digital product engineering company with 16+ years of experience helping Fortune 500 enterprises and high-growth brands accelerate innovation, modernize technology, and drive digital transformation. From cloud solutions and data engineering to experience design and platform modernization, we help businesses solve complex challenges and unlock new growth opportunities.
At TechBlocks, we believe technology is only as powerful as the people behind it. We foster a culture of collaboration, creativity, and continuous learning, where big ideas turn into real impact. Whether you're building seamless digital experiences, optimizing enterprise platforms, or tackling complex integrations, you'll be part of a dynamic, fast-moving team that values innovation and ownership.
Join us and shape the future of digital transformation.
