Content Marketing Executive

Dista
Pune, Maharashtra

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Job details

Full-time

Qualifications

Creative writing
Writing skills
Content marketing
B2B Marketing
Marketing

Full job description

Job Type: Full Time

Job Location: Pune

Job Experience: 2 – 4 years

No. of positions: 1

About the Role

This role will be responsible for contributing to inbound marketing via content execution. As a data driven holistic marketer, the ideal candidate will collaborate with key stakeholders in the corporate marketing, inside sales and sales teams to develop new strategies, launch integrated campaigns, and author multi-format SEO content.

Key Responsibilities

Strategy

Formulate and execute content production, repurpose and distribution of content, leveraging research insights, web traffic, industry trends and sales requirements.

Contribute to content marketing programs by developing multi-channel,
multi-format content pipeline.

Execution

Author blog posts, presentations, web page content, customer success stories, email campaign content, white papers, video scripts, and finally conducting industry surveys.

Set and manage the marketing technology stack and own reporting of metrics.

Required Skills

2 – 4 years experience in B2B marketing – primarily in content writing. Experience in inbound, digital or content marketing will be a plus.

Creative writing: Ability to generate crisp messaging, catchy one-liners, titles etc for web-pages, promotional material will be valued.
Good to have: Familiarity with integrated marketing using digital channels, SEO and marketing tools.
Certifications like HubSpot Content Marketing / Inbound marketing will be a plus.

Note: Selection process will require an assignment.

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About the Role

Key Responsibilities

Strategy

Execution

Required Skills

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