We are looking for a dynamic Head of Marketing and Strategy who brings strong expertise in marketing leadership, brand building, and business strategy. The ideal candidate will own our marketing function end-to-end, while also driving company-level strategic initiatives that support revenue growth, market expansion, and long-term competitiveness.
Key Responsibilities
- Lead overall marketing and business strategy with a strong focus on brand positioning, demand generation, and market growth.
- Develop and execute short-term and long-term marketing plans across digital, performance, content, and offline channels to support strategic priorities.
- Translate business goals into clear marketing and go-to-market strategies, ensuring tight alignment between Marketing, Sales, Product, and Leadership.
- Conduct ongoing market, customer, and competitor analysis to identify strategic opportunities, new segments, and innovation areas for the business.
- Design and oversee go-to-market strategies for new products, services, and key initiatives, from positioning and messaging through to launch and scale-up.
- Own key marketing and strategy KPIs (brand awareness, leads, pipeline contribution, market share, CAC, ROI) and drive a data-led performance culture.
- Partner with the leadership team on annual and quarterly planning, helping define priorities, focus markets, and resource allocation from a marketing and strategy lens.
- Ensure consistent and impactful brand presence across all channels, touchpoints, and stakeholder communications.
- Build, lead, and mentor a high-performing marketing and strategy team, fostering a culture of ownership, experimentation, and continuous improvement.
Requirements
- Proven experience in a senior marketing leadership role (Head of Marketing / Marketing & Strategy Lead ).
- Strong track record in marketing strategy, brand building, and business/market strategy, with clear impact on growth and market positioning.
- Hands-on experience in digital marketing, performance campaigns, content marketing, and integrated campaign management.
- Strong analytical and strategic thinking skills, with experience using data and insights to drive decisions and refine strategy.
- Excellent communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional teams.
- Demonstrated experience in building and managing teams.
Preferred Profile
- Experience in high-growth or fast-changing environments where strategy and execution need to work closely together.
- Exposure to both acquisition and retention marketing and to strategic initiatives such as new market entry, category creation, or repositioning.
- A strategic yet hands-on leader who is comfortable moving between big-picture thinking and day-to-day execution.
Pay: ₹80,000.00 - ₹100,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
