Position: Social Media Marketing Executive
Experience: 1–5 Years
Employment Type: Full-Time / Contract
Location: On-Site
About the Role
We are looking for a results-driven Social Media Marketing Executive who can strategically grow brand visibility, engagement, leads, and website traffic through social media platforms. The ideal candidate should possess strong knowledge of social media marketing, content planning, branding, audience engagement, and organic growth strategies.
In addition to social media expertise, candidates must have a working understanding of SEO, website ranking strategies, and content optimization. Experience working with international clients and websites is highly preferred.
The candidate should be proactive, growth-oriented, data-driven, and willing to work on different industries, markets, and business domains.
Mandatory Requirements
- Experience managing social media accounts for businesses, brands, or agencies.
- Exposure to international markets and global audiences.
- Understanding of SEO fundamentals and content optimization.
- Knowledge of website traffic generation through social media channels.
- Ability to create strategic content calendars and growth plans.
- Experience with organic and paid social media campaigns.
- Strong analytical and reporting skills.
- Open to working on different industries, niches, and growth challenges.
- Ability to coordinate with content, design, SEO, and development teams.
Key ResponsibilitiesSocial Media Strategy
- Develop and execute social media growth strategies.
- Create monthly content calendars and campaign plans.
- Build brand awareness and community engagement.
- Research competitors and identify growth opportunities.
- Manage social media presence across multiple platforms.
Content & Engagement
- Plan and publish engaging posts, reels, shorts, stories, and videos.
- Create content strategies aligned with business goals.
- Increase audience engagement and follower growth.
- Manage community interactions and brand reputation.
SEO & Organic Growth Support
- Support SEO initiatives through social media content distribution.
- Optimize social content for discoverability and search visibility.
- Drive traffic from social channels to websites and landing pages.
- Collaborate with SEO teams to improve content reach and authority.
Paid Campaign Support
- Assist in managing Meta Ads, LinkedIn Ads, and YouTube promotions.
- Monitor campaign performance and optimize engagement metrics.
- Generate leads through social media campaigns.
Analytics & Reporting
- Track engagement, reach, impressions, website traffic, and conversions.
- Prepare weekly and monthly performance reports.
- Recommend strategic improvements based on data insights.
Required Tools
- Meta Business Suite
- Instagram & Facebook Insights
- LinkedIn Campaign Manager
- YouTube Studio
- Google Analytics 4 (GA4)
- Google Search Console
- Canva
- Buffer / Hootsuite / Social Scheduling Tools
- ChatGPT and AI Content Tools
Preferred Qualifications
- Experience handling international business pages.
- Experience working in digital marketing agencies.
- Knowledge of branding, storytelling, and audience psychology.
- Basic understanding of Technical SEO and On-Page SEO.
- Experience with influencer outreach and collaborations.
Key Performance Indicators (KPIs)
- Follower Growth
- Engagement Rate
- Reach and Impressions
- Website Traffic from Social Channels
- Lead Generation
- Brand Visibility Growth
- Campaign ROI
- Content Performance Metrics
Important Screening Questions (Mandatory)Question 1
Describe a social media campaign you managed that significantly increased website traffic, leads, or sales. What strategy did you use, and what were the measurable results?
Question 2
How would you create a six-month social media growth strategy for a new brand targeting international audiences with a limited marketing budget?
Question 3
How can social media and SEO work together to improve website rankings, organic traffic, and overall brand authority? Explain with a practical example.
Application Requirements
Candidates must submit:
- Updated Resume
- Portfolio of Social Media Accounts Managed
- Sample Content Calendar
- Campaign Performance Reports
- Social Media Growth Case Studies
- International Client Experience (if applicable)
- Expected CTC
- Notice Period
Work Location: In person
