ISSD is a leader in job-oriented courses in India. It is an absolute pioneer in launching some of the most popular job-oriented courses in the India.
ISSD’s management has over 34 years of experience in educational field and has around 250 personnel working with it.
Job Title - Digital Marketing Specialist
We are looking for a Performance Marketing Specialist with strong hands-on experience in lead generation campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should also have solid knowledge of tracking, conversion APIs, and automation tools.
This role requires someone who can manage campaigns end-to-end—from ad setup to tracking, integrations, and optimization.
Responsibilities:
- Plan, execute, and optimize lead generation campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- Monitor and optimize CPL, lead quality, conversion rates, and campaign performance
- Set up and manage Google Tag Manager (GTM)
- Implement and troubleshoot Meta Conversion API (CAPI)
- Set up and manage conversion tracking for Meta & Google Ads
- Create and implement webhooks for lead flow and event tracking
Integrate ad platforms with CRMs using:
- Pebbly
- Zapier
- n8n
- Automate lead routing, notifications, and reporting workflows
- Coordinate with sales, content, and tech teams
- Prepare regular performance reports and actionable insights
Required Skills & Qualifications
- Minimum 3 years of hands-on experience in performance marketing
- Proven experience in lead generation campaigns
Strong expertise in:
- Meta Ads Manager
- Google Ads
Hands-on experience with:
- Google Tag Manager (GTM)
- Meta Conversion API (CAPI)
- Ability to create and implement webhooks
Experience with automation tools:
- Pebbly, Zapier, or n8n
- Strong understanding of tracking, attribution, and funnels
Good to Have:
- Experience working with CRMs
- Landing page optimization knowledge
- Basic understanding of APIs and event-based tracking
Salary : 45k to 50 k
Contact : 7594055440
Email : [email protected]
Pay: ₹45,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
