ADIRA — YASHRAM LIFESTYLE BRANDS
Job Description
CREATIVE EXECUTIVE (ART DIRECTION & AI PRODUCTION)
Job Summary
We are looking for a creative, detail-oriented, and execution-focused Creative Executive to support the development of high-quality visual assets across digital and offline channels. The role involves designing marketing creatives, producing AI-generated content, editing photos and videos, and ensuring all creative deliverables align with Adira's brand identity.
Key Responsibilities
- Design creative assets for D2C, marketplaces, social media, CRM campaigns, performance marketing, and offline marketing initiatives
- Produce AI-generated images, videos, and creative assets using the latest AI design tools
- Edit photographs, videos, and motion graphics while maintaining high visual quality and brand consistency
- Execute creative briefs within agreed timelines and campaign schedules
- Organize, maintain, and manage the digital creative asset library for easy accessibility
- Collaborate with the Content, Social Media, Catalogue, D2C, and Marketing teams to deliver campaign requirements
- Ensure all creatives comply with Adira's brand guidelines and quality standards
- Support photoshoots, video productions, and campaign content creation
- Stay updated with design trends, AI tools, and creative best practices to continuously improve output
- Assist in testing creative variations for marketing campaigns to improve engagement and conversions
Qualifications
- Bachelor's degree or Diploma in Graphic Design, Visual Communication, Multimedia, Fine Arts, or a related field
Experience
- 1–3 years of experience in Graphic Design, Digital Design, or Creative Production
- Experience working with D2C, Fashion, Lifestyle, or Consumer Brands is preferred
- Hands-on experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.)
- Experience using AI creative tools such as Midjourney, ChatGPT, Adobe Firefly, Runway, Kling, or similar platforms is an added advantage
Skills & Competencies
- Graphic Design
- Art Direction Fundamentals
- AI Content Creation
- Photo & Video Editing
- Motion Graphics
- Visual Storytelling
- Branding & Layout Design
- Creative Execution
- Time Management
- Attention to Detail
- Collaboration & Communication Adira Job Description — Creative Executive (Art Direction & AI Production)1
ADIRA — YASHRAM LIFESTYLE BRANDS
Key Performance Indicators (KPIs)
- Creative Assets Delivered
- On-Time Delivery (%)
- Creative Accuracy Score
- Revision Rate
- AI Assets Produced
- Video Production Turnaround Time
- Banner & Design Production TAT
- Asset Utilization Rate
- Productivity (Creatives Delivered per Month)
- Brand Guideline Compliance (%)
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
