Job Role: Media Buyer & Performance Marketing Specialist
Experience: 3–6 Years
Employment Type: Full-Time
Location: Coimbatore
About the Role
ALP Solutions is hiring on behalf of Active TheoryActive Theory for the position of highly analytical, results-driven Media Buyer & Performance Marketing Specialist to plan, execute, optimize, and scale paid marketing campaigns that drive leads, conversions, revenue, and measurable business growth.
The ideal candidate should have strong hands-on experience in **Media Buying, Performance Marketing, Growth Strategy, and Campaign Optimization**, with proven exposure to **Real Estate, FMCG, SaaS, and eCommerce** industries. You should also be highly active in adopting and leveraging **AI tools and modern marketing technologies**.
Key Responsibilities
* Plan, launch, manage, and scale paid campaigns across **Meta, Google, LinkedIn, and other relevant platforms**.
* Develop end-to-end performance marketing and media buying strategies.
* Build and optimize marketing funnels from awareness to conversion and retention.
* Develop audience targeting, segmentation, retargeting, and acquisition strategies.
* Monitor and optimize key metrics including **CPL, CPA, CAC, ROAS, LTV, conversion rate, and revenue**.
* Manage advertising budgets and improve campaign efficiency and profitability.
* Conduct A/B testing for creatives, ad copies, audiences, landing pages, and campaigns.
* Work closely with creative, content, design, and development teams to improve campaign performance.
* Set up and monitor conversion tracking, analytics, attribution, and reporting.
* Analyze customer journeys, campaign data, and market trends to identify growth opportunities.
* Prepare performance reports with actionable insights and recommendations.
* Continuously explore and implement **AI tools for research, strategy, automation, creative ideation, data analysis, and campaign optimization**.
Required Skills & Experience
* **3–6 years of experience** in Media Buying, Performance Marketing, or Growth Marketing.
* Strong hands-on expertise in **Meta Ads and Google Ads**.
* Experience with **LinkedIn Ads and other performance marketing platforms** is preferred.
* Proven experience working with **Real Estate, FMCG, SaaS, and eCommerce** brands.
* Strong understanding of paid media, marketing funnels, customer acquisition, and conversion optimization.
* Experience with **Google Analytics, Google Tag Manager, conversion tracking, and reporting tools**.
* Strong knowledge of audience targeting, retargeting, attribution, and campaign scaling.
* Ability to manage advertising budgets and deliver measurable ROI.
* Strong analytical, strategic, and problem-solving skills.
* Highly active and proficient in using **AI-powered tools and technologies** to improve marketing performance and productivity.
What We Look For
We are looking for someone who thinks beyond simply running ads. You should understand how to connect **media buying, strategy, creatives, landing pages, data, AI, and customer journeys** to deliver measurable business results.
You should be **proactive, data-driven, experimental, growth-focused, and highly adaptable to new AI tools and marketing technologies**.
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
- Commuter assistance
- Internet reimbursement
Work Location: In person
