What You’ll Do
- Lead implementation, management, and optimization of paid search campaigns, with potential expansion into display and other paid media channels
- Conduct advanced keyword research, audience targeting, and competitive analysis to inform campaign strategy
- Execute ongoing campaign optimizations (bids, budgets, keyword management, A/B testing) to improve KPIs such as CTR, CPC, and conversion rates
- Analyze campaign performance using Google Ads, Google Ads Editor, and Google Analytics to identify trends and opportunities
- Write, test, and refine ad copy aligned with best practices to drive performance
- Provide strategic recommendations on landing page performance to improve conversion rates and ROI
- Partner with Account Managers to prepare for monthly client reporting and strategy calls, with increased involvement in communicating insights and recommendations
- Act as a paid search subject-matter expert in internal and client-facing conversations as needed
- Mentor and support onboarding SEM Analysts, providing guidance on best practices, processes, and optimization strategies
- Assist in developing training materials and leading team workshops to support ongoing learning and development
- Provide peer reviews and feedback to ensure campaign quality and consistency across the SEM team
- Support One Firefly’s Corporate Marketing Program by building, optimizing, and monitoring internal campaigns
- Collaborate with cross-functional teams to ensure internal campaigns align with brand goals and lead generation targets
- Assist the SEM Team Lead with strategic projects to improve team operations, tools, and workflows
- Maintain strong organization through project management tools and accurate time tracking
- Follow established SOPs while identifying opportunities to improve efficiency and processes
What You’ll Bring
- 5+ years of experience managing digital advertising campaigns, with a focus on paid search
- Strong expertise in Google Ads, including campaign strategy, optimization, and reporting
- Experience managing multiple client accounts simultaneously (agency experience preferred)
- Google Ads Certification (Search required; Display preferred)
- Experience managing significant ad budgets (e.g., $200K+ annually)
- Experience mentoring or training team members is a strong plus
- Familiarity with Google Analytics, Google Tag Manager, and Google Search Console is a plus
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent organizational and time management skills in a remote environment
- Strong written and verbal communication skills, with the ability to clearly present strategy and performance
- Comfortable participating in frequent video calls and collaborating with distributed teams
- A proactive, solutions-oriented mindset with a commitment to continuous learning
Pay: Up to ₹60,000.00 per month
Work Location: Remote
