Position: Google Ads Specialist
Experience: 1+ Years
Location: Noida (Work from Office/Night Shift )
Employment Type: Full-Time
We are looking for a results-driven Google Ads Specialist with 1+ years of hands-on experience in managing and optimizing Google Ads campaigns. The ideal candidate should have a strong understanding of Google Ads, Google Tag Manager (GTM), and Google Conversion Tracking, with the ability to drive performance and maximize ROI across various campaigns.
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Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.
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Set up, manage, and troubleshoot conversion tracking using Google Tag Manager (GTM).
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Implement and monitor Google Ads Conversion Tracking, including lead forms, calls, purchases, and custom events.
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Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
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Monitor campaign KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
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Perform A/B testing on ad copies, landing pages, and bidding strategies.
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Generate regular performance reports and provide actionable insights.
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Collaborate with SEO, content, and web development teams to improve campaign outcomes.
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Ensure accurate tracking, attribution, and data collection across digital marketing channels.
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1+ years of hands-on experience in Google Ads campaign management.
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Strong practical knowledge of Google Tag Manager (GTM).
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Experience in setting up and validating Google Conversion Tracking.
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Familiarity with Google Analytics 4 (GA4).
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Understanding of bidding strategies, audience targeting, remarketing, and campaign optimization.
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Strong analytical and problem-solving skills.
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Ability to interpret campaign data and make performance-driven decisions.
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Excellent communication and reporting skills.
