1. Sales & Revenue Growth
- Drive sales and revenue growth for the BU Polymer Additives business across Indian continent with a strong focus on Flame Retardants, Plasticizers and other specialty additives.
- Identify and develop new business opportunities in Engineering Polymers, PVC, Polyurethane and Composite industries.
2. Key Account Management
- Manage, retain, and grow strategic accounts including Compounders, Converters, masterbatch producers, and plastic processors.
- Build strong relationships across technical, sourcing, and leadership teams of key customers.
3. Distributor Management
- Manage appointed distributors and support them with joint customer visits, lead generation, commercial discussions, and technical query resolution.
- Enable distributor teams through product training and application support to improve monthly sales performance.
4. Technical & Application Support
- Lead customer trials, sampling activities, and product approval processes.
- Coordinate with Global Application Technology (AT) teams to support new applications, resolve customer technical issues, and accelerate product qualifications.
- Conduct field trials at customer sites and provide detailed technical recommendations.
5. Market Intelligence & Competition Tracking
- Monitor competitor activities, pricing trends, and emerging market developments.
- Conduct market mapping, import analysis, opportunity identification, and support strategic decision-making for new markets and applications.
6. Cross-functional Collaboration
- Work closely with technical, supply chain, regulatory, and product management teams to ensure smooth customer experience, complaint resolution, and compliance.
7. Commercial Negotiation & Collections
- Drive price negotiations, finalize annual/long-term contracts, and ensure timely payment collection as per credit policies.
8. Planning, Reporting & Digital Tools
- Prepare annual sales plans, forecasts, and deliver regular reporting through CRM and digital tools.
- Maintain visit reports, opportunity pipelines, trial tracking, and business dashboards.
