The primary purpose of the Channel Performance & Digitalization lead is to This role acts as a strategic connector between performance analytics, digital enablement, commercial governance, and field execution, helping the organization move from reactive reporting to data-driven, prescriptive channel and sales growth. Support the channel in gaining market segment share, generating sales and growth by driving marketing programs for the Channel that add growth value to our APC by Schneider Electric solutions. Works closely with the channel head and alliance sales team and strategic marketing.
- Channel Growth through Performance Management
Design and deploy a unified Channel Enablement Programme that automates performance measurement and delivers
prescriptive insights to improve channel productivity, effectiveness, and growth outcomes.
- Marketing Mix Modelling & Program Effectiveness
Develop marketing mix models to
measure, evaluate, and prescribe optimal schemes, programs, and incentives, ensuring investments are aligned to business priorities and deliver maximum ROI.
- Payouts, Dashboards & Cost Efficiency
Own end-to-end
digital dashboards and online reporting for channel performance and incentive payouts, ensuring
accuracy, transparency, cost avoidance, and operational efficiency in partner payouts.
- Channel Engagement & Partner Enablement
Strengthen channel engagement by enabling partners with
digital sales tools including battlecards, pricing guidance, scheme deployment through videos, and contextual enablement assets that improve conversion and mindshare.
- SIP Measurement Automation & Sales Communication
Automate
Sales Incentive Plan (SIP) calculations and drive structured monthly performance communication to sales teams, providing
clear guidance, performance insights, and actions for improvement.
- B2B Performance & Sales Enablement
Enable B2B sales teams with
360-degree customer intelligence, including customer history, global Schneider Electric engagement, project references, and relevant external insights to support informed sales conversations and deal acceleration.
- Channel Incentives & Governance: Works in coordination with the Channel (sales, program and enablement) and Alliances Team & the Strategic Marketing Team to develop, drive, grow sales through measurable programs, MDF activities, joint promotions and other opportunities.
- Channel Growth: Focuses on organic revenue growth via marketing tactics with partners and new certified accounts, increasing the Channel Partners effectiveness and efficiency through Co-op and MDF fundings
