SAM Charter & Policy Framework (published and board-approved)
Software Asset Register (SAR) — complete, current, audit-ready
Monthly SAM Governance Report (compliance, spend, renewal pipeline, risks)
Effective License Position (ELP) Reports — per product, per renewal cycle
Vendor Audit Evidence Packs — maintained per strategic software publisher
Software Lifecycle Calendar — 18-month rolling view with automated alerts
True-Up Calculation Workbooks — traceable, tool-validated, version-controlled
Software Compliance Risk Register — quantified exposure by vendor
SAM Toolchain Architecture & Integration Map
Harvest Optimization Reports — savings identified, realized, and tracked
AI & ML integration and automation
Responsibilities
Establish SAM Charter/Framework in Hapag-Lloyd for all Softwares/SaaS applications
End-end management software asset lifecycle (SLDC) ensuring activities such as procurement, deployment, usage tracking, renewal, and retirement are executed either directly or in collaboration with responsible teams
Volume licensing management, SaaS licensing management (AWS & Azure), Contract negotiations and interacting legal terms during re-negotiations
Monitor usage and entitlements to identify opportunities for consolidation, savings, and license reallocation (Harvest Optimization)
Work with 3rd party SAM tools like Flexera, ServiceNow, Nexthink to deliver effective License Position reports on selected software products during renewals
Maintain the accuracy of the data in the Asset Management System according to Service Level Agreements (SLAs) and responsible to maintain, update, track and report on all Software/SaaS applications
Work with procurement and IT support teams to process purchase requests for software
Support audits and compliance initiatives with accurate software inventory, license documentation
True-up policy management and tracking renewals
Stakeholder interaction
Run Cost Efficiency (FinOps) team
CCoE, Cloud Operations Center team
Finance and Procurement teams
Product owners
CISO, Legal and Compliance teams
Technical Competency Requirements
Required Technical Skills
SAM Tooling
Platform administration, connector configuration, data normalization, ELP modelling
Flexera One, ServiceNow ITAM, Nexthink
Cloud Licensing
AWS cost management, Azure licensing tiers, Reserved Instances, Savings Plans, Hybrid Benefit
AWS Billing Console, Azure Cost Management, Microsoft 365 Admin Center
Enterprise Software
Volume licensing mechanics, product use rights, metric interpretation (processor, core, user, device)
Microsoft EA/MPSA, Oracle ULA, SAP, IBM PVU
Discovery & Inventory
Endpoint discovery, software normalization, CMDB reconciliation, shadow IT detection
Flexera Discovery, ServiceNow Discovery, Nexthink, Tanium
ITAM Frameworks
Lifecycle governance, risk management, data quality management, audit defense methodology
ISO 19770-1/2, ITIL 4, SIAM
Data & Reporting
KPI design, dashboard development, ELP report construction, TCO modelling
ServiceNow Reporting, Power BI, Flexera Analytics, Excel advanced modelling
