Performance Marketing Executive
Experience: 1–4 Years
Employment Type: Full-time
Work Mode: on-site
Location: Bengaluru
About the Role
We are looking for a results-driven and analytical Marketing Executive specialized in performance marketing with hands-on experience in Google / Meta Ads and digital advertising. The ideal candidate should be passionate about data-driven marketing, campaign optimization, and generating measurable business growth through paid marketing channels.
Key Responsibilities
- Plan, launch, and manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and Remarketing.
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor and optimize campaign performance based on KPIs such as CTR, CPC, CPL, CPA, ROAS, and conversions.
- Create compelling ad copies and collaborate with the design team for creative assets.
- Set up and manage conversion tracking using Google Ads, Google Analytics (GA4), and Google Tag Manager (GTM).
- Perform A/B testing for ad creatives, landing pages, and audience segments.
- Generate weekly and monthly campaign performance reports with actionable insights.
- Identify growth opportunities and recommend strategies to improve campaign performance.
- Stay updated with the latest digital marketing trends and Google Ads best practices.
- Collaborate with marketing, content, and design teams to ensure campaign success.
Requirements
- 1–4 years of experience in Performance Marketing or Digital Advertising.
- Hands-on experience with Google Ads and Google Analytics (GA4).
- Strong understanding of campaign optimization, audience targeting, and conversion tracking.
- Knowledge of Google Tag Manager (GTM) is preferred.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Skills
- Google Ads Certification is an added advantage.
- Experience in lead generation campaigns.
- Knowledge of Meta Ads is a plus.
- Understanding of Landing Page Optimization and Conversion Rate Optimization (CRO).
Employment Terms
- Full-time position.
- 2-month probation period.
- Confirmation of employment will be based on satisfactory performance, attendance, and achievement of assigned responsibilities during the probation period
Benefits
- Flexible work schedule.
- Professional development opportunities.
- Performance-based career growth.
Pay: ₹20,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Paid sick time
- Provident Fund
Application Question(s):
- What is your expected CTC per annum?
- Have you independently managed Google Ads campaigns? If yes, please mention the campaign budget handled.
- Please share your updated resume along with any campaign case studies or portfolio links.
- What is the maximum ad budget you have previously managed in a month, and what key ROI metrics did you achieve?
Work Location: Hybrid remote in Bengaluru, Karnataka
