The PPC Executive will be responsible for managing and optimizing paid search campaigns across various platforms. This role requires a strong understanding of PPC principles, data analysis, and campaign management to drive traffic, conversions, and ROI. Responsibilities:
- Conduct keyword research and analysis to identify opportunities.
- Develop and implement PPC campaigns on platforms like Google Ads and Bing Ads.
- Manage campaign budgets and bidding strategies.
- Monitor and analyze campaign performance, providing insights and recommendations.
- Optimize ad copy, landing pages, and overall campaign structure.
- Perform A/B testing to improve campaign effectiveness.
- Stay up-to-date with the latest PPC trends and best practices.
- Collaborate with the marketing team to align PPC efforts with broader marketing goals.
- Generate regular performance reports and present findings to stakeholders.
