WE’RE HIRING - SOCIAL MEDIA MANAGER Jewellery - Luxury - Content - Growth
Aana Studio | North Cape Films
Aana Studio is a premium social media and creative agency working with jewellery and premium brands.
We’re looking for a creative, commercially-minded Social Media Manager who understands that social media for a premium brand is much more than posting good-visual content.
You should understand what makes people stop, what creates desire, what builds trust and what ultimately drives enquiries and sales.
THE ROLE
1. Social Media Strategy
Build and execute social media strategies for premium jewellery brands.
2. CONTENT THAT SELLS
This is one of the most important parts of the role.
We don't want social media that looks beautiful but does nothing for the business.
3. CREATIVE THINKING
You should naturally have ideas.
If we tell you:
“We have a new diamond collection launching next month.”
Your first thought shouldn't be:
“Let's make a product post.”
It should be:
“How do we make people want this collection before we even ask them to buy it?”
4. LUXURY BRAND SENSE
Luxury has a very different communication of visual language, tone, font and format for it.
5. SOCIAL MEDIA MANAGEMENT
You'll also be responsible for the day-to-day management of client accounts:
You’ll manage the social media presence of premium jewellery brands and work closely with our content, creative and production teams.
- Building social media strategies and content calendars
- Developing creative content ideas, campaigns and recurring formats
- Writing captions, hooks and content briefs
- Identifying trends and adapting them appropriately for luxury brands
- Planning Reels, Stories, Carousels and other social-first content
- Understanding audience behaviour and what drives engagement
- Tracking performance and using insights to improve content
- Working with editors, cinematographers and creatives to execute ideas
- Helping turn social attention into DMs, enquiries, store visits and sales
WE’RE LOOKING FOR
Someone who is:
- Highly creative and naturally full of ideas
- Strong at understanding social media trends and formats
- Commercially minded you understand the difference between views and business
- Comfortable with luxury, premium products and high-ticket customers
- Strong with content strategy and storytelling
- Good at writing and communication
- Proactive, organised and disciplined
- Able to manage multiple clients and deadlines
- Comfortable taking ownership rather than waiting for instructions
JEWELLERY EXPERIENCE = BIG ADVANTAGE
Previous experience with jewellery, luxury, fashion, watches, beauty or other premium brands is highly preferred.
If you can show that your social media work has contributed to actual leads, enquiries or sales, that's even better.
WHAT WE DON'T WANT
This isn't a role for someone whose job is simply:
“Get the content → schedule the post → write a caption → repeat.”
We want someone who can look at a jewellery brand and think:
“How do we make people want this?”
You should be able to explain why a piece of content should work, not just suggest what to post.
TO APPLY
Please send:
- CV / Profile
- Portfolio or examples of accounts you've managed
- 2–3 brands you've worked with
- Your best-performing content
- Any jewellery / luxury experience
- Examples of content that generated leads, enquiries or sales
- Your location
- Availability
- Expected compensation
If you understand luxury, love social media and know how to turn attention into business, we’d love to hear from you.
Pay: ₹15,000.00 - ₹45,000.00 per month
Benefits:
Work Location: In person
