Location: Chennai
Experience: 4–8 years
Industry Preference: Advertising Agency / Digital Agency / Integrated Marketing Agency
Employment Type: Full-time
ting is a 360° creative and digital agency that partners with brands to build meaningful connections through strategy, storytelling, technology, content, media, and experiences. We work across diverse industries, helping brands grow through innovative marketing solutions and impactful campaigns.
We're looking for a highly driven Senior Manager – Growth & BD to lead new business acquisition, strategic partnerships, and revenue growth for the agency.
As Senior Manager – Growth & BD, you will be responsible for driving business expansion through new client acquisition, relationship management, strategic pitching, and commercial closure. You will serve as the bridge between prospective clients and internal teams, ensuring opportunities are converted into long-term partnerships.
This role requires a strong blend of business development, client servicing, commercial acumen, and strategic thinking, along with a deep understanding of integrated marketing solutions.
- Drive agency growth through outbound lead generation and conversion of inbound opportunities.
- Build and maintain a robust pipeline of prospective clients across industries.
- Leverage personal networks, referrals, LinkedIn, industry events, and other channels to identify and acquire new business opportunities.
- Develop strategic partnerships that contribute to agency growth and visibility.
- Consistently achieve revenue and business acquisition targets.
- Independently manage the complete sales lifecycle, from initial outreach and discovery calls to proposal submission, negotiation, and closure.
- Understand client business challenges and recommend relevant marketing and communication solutions.
- Lead client presentations, pitches, workshops, and business discussions.
- Work closely with internal teams to create compelling pitch strategies and customized proposals.
- Develop accurate commercial estimates and cost proposals based on project scope and requirements.
- Participate in brainstorming sessions and contribute strategic inputs for client opportunities.
- Recommend integrated solutions across the agency's service offerings.
- Stay informed about industry trends, competitor activities, and emerging opportunities.
- Lead commercial discussions and negotiations with prospective clients.
- Secure approvals and ensure smooth transition from closure to onboarding.
- Maintain profitability while ensuring client expectations are met.
- Support drafting and management of client agreements and commercial documentation.
- Track contract start dates, renewals, extensions, and closure timelines.
- Ensure contractual compliance and documentation are maintained accurately.
- Work closely with creative, strategy, media, digital, tech, and account management teams to build winning solutions.
- Coordinate periodic updates of agency credentials, pitch decks, service presentations, and capability documents.
- Ensure relevant case studies and success stories are documented and readily available for future business opportunities.
- Present quarterly business development reports covering:
- Opportunities generated
- Pitches delivered
- Wins and losses
- Revenue closed
- Conversion metrics
- Pipeline forecast for upcoming quarters
- Analyze business performance and recommend growth initiatives.
The ideal candidate will be expected to independently achieve:
- Minimum 3 retainer closures per quarter
- Minimum 3 project closures per quarter
- Consistent pipeline development and revenue growth
- Strong client retention and relationship building
Strong understanding of integrated agency offerings, including:
- Social Media Marketing (SMM)
- Video & Content Production
- Media Planning & Buying
- Technology & Digital Solutions
- Online Reputation Management (ORM)
- Branding & Design
- Search Engine Optimization (SEO)
- Packaging & Brand Experience
- 7–12 years of experience in Business Development, Growth, Client Servicing, or Account Growth roles.
- Prior experience within an advertising, digital, creative, or integrated marketing agency is highly preferred.
- Proven track record of independently acquiring and closing business.
- Strong presentation, communication, and relationship-building skills.
- Ability to engage with senior stakeholders and decision-makers.
- Excellent commercial and negotiation capabilities.
- Strong problem-solving and strategic thinking skills.
- Comfortable working in a fast-paced, target-driven environment.
- Willingness to travel across cities and internationally when required for client meetings, pitches, and business opportunities.
- Business Development & Growth
- Client Servicing
- Communication & Presentation
- Strategic Thinking
- Negotiation & Commercial Acumen
- Proposal Development
- Stakeholder Management
- Relationship Building
- Integrated Marketing Understanding
- Opportunity to shape the agency's growth journey.
- Exposure to leading brands across industries.
- High-impact role with significant ownership and autonomy.
- Collaborative, entrepreneurial, and creative work environment.
- Opportunity to work across strategy, creativity, technology, and innovation.
